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WHY Report

January 11, 2017

Why the Most Important Word in 2017 Will Be 'Experience'

woman-experience-hed-2017.pngIt’s 2017. We have the technology.  The question brands need to answer is - What new experiences does that technology offer? Brands will find the space for differentiation in the experience. For example, in a world where 2 billion smartphones occupy our visual attention, we have evolved to include other senses that aren't limited to AR, VR, MR or RR. Sight is joined with sound and motion like never before. More than just wearable, it is hearable, feelable and experiential technology—powered by data, intelligence, sensors and more.

The new and unexpected experience of interaction

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