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WHY Report

December 22, 2015

Sierra Mist Is Changing Its Name and Look -- Again

Your 13th favorite soda brand will soon be called ‘Mist Twst’ as part of Sierra Mists' major branding overhaul that will put more emphasis on its lemon-lime taste. The brand has been working on a turnaround for some time as it sales volume continues to fall and in 2014 the formula was changed to include stevia and lower the total calories.

Which version of Sierra Mist do you prefer?

Communications Planning Branding Vertical - CPG