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March 17, 2016

Nike CEO Says Its Innovations Are Focused on Customization, Ease

Being more personal, giving the athletes an experience that is easier, connected and simple is what’s “really important,” according to Nike’s CEO. Nike has shifted away from making its own activity-tracking devices to focus on offering a suite of apps that can pull data from third-party gadgets. 

 It is all about personal service that is adapted for you

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