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October 19, 2015

Help My Parents are Millenials

Millennial parents number more than 22 million in the U.S., with about 9,000 babies born to them each day. This growing cohort of parents is digitally native, ethnically diverse, late-marrying and less bound by traditional gender roles than any generation before it. With a smartphone and a social network always at hand, they’re charting a course through parenthood that opens moms and dads to more public criticism—as well as affirmation—than anything previous generations have ever experienced.

This generation is different.

Digital Ecosystems Culture Millennials Vertical - Entertainment and Media