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WHY Report

February 22, 2016

Beauty brands hope virtual makeovers encourage shoppers to try new looks

If you ask people how they feel about shopping for beauty products, a lot of people say it's confusing and overwhelming, which causes them to stick to their routines. Adding an element of experimentation and fun is one way brands are responding.

Virtual technology is going to be a growing trend

Connected Personalization Culture Vertical - Fashion Virtual Reality

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