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WHY Report

June 7, 2016

What are Dark Posts and How are Brands Using it?

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Brands don’t need all of their followers to see everything they create for social media. That’s why they use “dark posts,” targeted bits of content meant for select eyes only. Dark posts are yet another “dark” category in online publishing and give marketers a way to promote content that they don’t have to host on their own public profiles. 

Content on the down low.

Social Media Communications Planning Innovation Branding Content Strategy

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