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WHY Report

December 7, 2015

The cultural differences between East and West, according to one artist

Originally created as 47 simple blue and red posters, Yang Liu’s series playfully captures the difference between Eastern and Western cultures from workplace hierarchy to restaurant etiquette.

See selects from the series here.

July 29, 2015

Google Search can now tell you when a store gets crowded

Everyone hates lines; now, Google will help you beat them. The company has rolled out a new search feature that allows you to see when a specific business is most likely to be busy. Within location cards, users can see a “Popular Time” section alongside other basic information about locations that you can break down week-by-week or hour-by-hour. It’s a perfect example digital improving offline experiences, and a great tool to help consumers plan their lives.

Google’s competitors will have a hard time copying this trick

June 12, 2015

6 Tips for Designing Happiness

While companies typically focus on the in-the-moment interaction a consumer has with a brand, there’s a lot to be said for engaging consumers with the joy of anticipation. Happiness research indicates that more than half of someone’s happiness is built in moments of anticipation and remembering, while marketing research indicates that the emotional component of customer experience is a better predictor of loyalty than the functional, cognitive component. If that’s the case, most brands are missing out on opportunities to deliver happiness (as well as earn customer loyalty).

Design for happiness with these 6 tips

May 5, 2015

In 2015, your homepage is not just a homepage

Major media organizations are redesigning their classic layouts in favor of modern digital properties that account for how today’s users discover and consume content. The homepage will remain an anchor for users, but design team and newsrooms will need to work together if they hope to build lasting relationships with them.

“This is going to sound a little weird, but I feel like homepages are sort of like blind dates...”

May 4, 2015

Introducing the Pinterest Developers Platform

Pinterest has launched a developer platform to make Pins interactive. Extending the platform’s core functionality to third-parties, the beta version provides a suite of APIs for developers to build apps and integrations that bring Pins to life.

Read the full announcement and apply for beta access

April 28, 2015

Look and Feel and Feel

Designers often talk about the look and feel of a product, app, or object, but may neglect to consider how that thing makes you feel. But that consideration is what separates good products from favorite ones. What kind of moments can we create for people? What do people anticipate before they use something? How does it leave them feeling when they’re done?

Why you've started reaching for Instagram over Twitter

April 2, 2015

Why Good Design Gets Better Marketing Results

We tend to think of site design in terms of color, typography and images, but good design delivers on more than just aesthetics. Design should communicate who you are and why users would want to establish a connection with you, conveying a consistent and compelling message that builds a brand and establishes trust. From the first impression onward, design needs to create connection to users

10 reasons why good design matters for marketing

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