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WHY Report

January 18, 2017

Book an Uber Ride Directly in Google Maps on iOS and Andriod

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Google Maps’ ride services design is a more mature version of its old one. Instead of returning a simple list of ride options in your area, the new design includes a map, which displays cars near you, just as if you were using the ride service’s native app. Using Uber through Google Maps comes with an added bonus that Uber doesn’t provide - while on the way to your destination, Maps will pull up pertinent information such as menus, hours, and anything else you may need to know.

Your car is here.

January 18, 2017

Hey Travel Brands, Here’s How to Stand Out in the Planning Phase

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Consumers are spending more time planning and researching their vacations, and they’re using multiple devices to do so. Online research typically starts 45 days before booking, with most individuals devoting 2-3 hours to research. While travelers still rely primarily on their laptops, Millennials are increasingly using their smartphones to conduct research. The most frequently requested service for which travelers turn to booking engines is the ability to book multiple travel elements (flight, lodging, excursions), followed by the ability to see all of their itinerary details in one place. 

Read more about simplifying the planning process for travelers.

January 12, 2017

How to Improve Your Look-To-Book Ratio: Converting Selfies Into Sales

Why-Travel-1.jpgWhen tourists aim to compose the perfect vacation selfie, they’re creating more than just travel envy – they’re creating copycats. Our research revealed that 84% of Millennials and 73% of non-Millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media updates. Travel destination brands should consider ways to make their experiences “share-worthy” – incorporating wit, unique visuals, and selfie opportunities, as well as rewarding brand engagement.

 

Target moments of need.

November 14, 2016

Free Luggage Wrapping Serves As Traveling Advertisements

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When traveling, it’s important to protect your luggage, and for some, wrapping their luggage in plastic a way of having some piece of mind. Suitcase company Samsonite decided to provide travelers with free wrapping that bore a humorous message.

Can’t keep this one under wraps.

November 9, 2016

The End of Relaxation

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We live in a golden age of the “wellness vacation,” a sort of hybrid retreat, boot camp, spa and roving therapy session that, for the cost of room and board, promises to refresh body and mind and send you back to your life more whole. Whatever happened to a good book and a martini?

Sign of the times.

October 18, 2016

Google Flights Will Now Help You Avoid Sudden Price Increases

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Seemingly random price changes can be one of the most frustrating parts of booking a flight. Now, Google is making it easier to know when prices will change so you can get a better deal on airfare. The company is updating its airline search tool with new features that will predict fare changes and notify you about price changes for flights you're interested in. 

Planning just got easier.

October 18, 2016

How Airbnb Uses Data Science to Improve Their Product and Marketing

checkin-gaps.jpgHaving grown quickly from a niche site providing accommodations for high profile events, Airbnb turned the hospitality and travel industry on its head and generated a great deal of press and brand recognition in the process. Since its humble beginnings, Airbnb has made no secret of its heavy use of data science to build new product offerings, improve its service and capitalize on new marketing initiatives. Here’s how they do it – and what you can learn from them. 

I dream of data.

October 13, 2016

What Are the Best Ways to Inspire Travelers?

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Selfies, OTAs and artificial intelligence abound around the travel industry. But is any of this newfangled guff effective? Truth is, the classic word of mouth method reigns supreme, but that now comes in various forms such as selfies and vacation pics they might see on Facebook or other channels.

The power of the selfie stick.

October 12, 2016

Travel Marketers Must Learn to Deal With Great Expectations

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The evolution of technology has largely outpaced the ability of most businesses to harness that technology in reaching their true potential. So what happens when consumers unknowingly transpose the elevated expectations of technology brands—like Amazon, Apple, and Facebook, which power individual experiences that are fully informed by the context of a consumer’s history of behaviors, choices and purchases—onto travel (hospitality, airline, and booking) brands?

What do you expect?

October 7, 2016

Technology Influences Traveler Expectations, Especially Millennials

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Technology is influencing consumer travel, and there is an opportunity for travel brands to better meet these new expectations. 84% of Millennials are likely to plan trips based on someone else’s vacation updates and photos in social media. Marketers can create greater brand affinity and distinction by realizing how to leverage social channels differently from other marketing channels.

Meet me there.

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