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WHY Report

January 19, 2017

Intel To Invest $100m In Retail Tech Anchored By IoT, Data-Led Platform

why-intel.jpgIntel is planning to invest over $100 million in the retail industry over the next five years and at the heart of that is the Intel Responsive Retail Platform (RRP), an IoT solution that will take retail to the next era of highly efficient and personalized shopping. Through RFID, video, radio and other sensors, it will enable easy, holistic integration, help to deliver a 360-degree viewpoint of retail from the store floor through the supply chain, and deliver real-time, actionable insights.

 

The haves (data) and the have not.

January 9, 2017

J.Crew, Gap, Abercrombie & Fitch: The Trouble With America’s Most Beloved Mall Brands

Despite efforts to turn their businesses around, J.Crew, Gap and Abercrombie & Fitch have yet to dig out of quarter after quarter of negative sales slumps because too many factors — declining mall foot traffic, the threat of Amazon, lengthy supply chains and price-conscious shoppers — have converged, rendering the situation untenable. And time is running out.

A lack of compelling brand identity

January 4, 2017

Smartphone Search Revenue Demonstrates Strength

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Paid-search ad conversions grew 45% year-over-year from Thanksgiving through Christmas day or 37% from Thanksgiving through Cyber Monday, according to data released Tuesday. Overall, marketers ran 58% more product ads such as PLAs, this holiday season, compared with 2015. Smartphone PLA orders were up 117% YoY. Text ad orders rose 31% YoY and smartphone text ad orders were up 96% YoY, according to AdLucent data.

Search's growing share of total revenue

December 12, 2016

Ikea Renames Products For New SEO-Focused Retail Therapy Campaign

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Ikea is frequently cited as a master of branding, marketing and advertising, and it has a portfolio of campaigns and creative to justify the compliment.

The latest: the company's Retail Therapy website, which is part of its Where Life Happens campaign. The website takes a clever SEO-focused approach to promoting some of Ikea's wares.

Slightly gimmicky, slightly cute.

December 8, 2016

Starbucks Reveals Ambitious Store Growth Plans Fuelled By Tech and Cold Brew Coffee

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Starbucks is placing tech at the center of its ambitious growth plans as the coffee giant looks to open almost 50% more locations by 2021. At an investor meeting yesterday, the company’s senior figures revealed plans to open around 12,000 new stores by 2021, bringing its total to roughly 37,000. The growth will be driven by enticing more customers with new products, store formats and technology, including offering members of its rewards program the ability to speak or message their orders into their mobile phones.

Starbucks, caffeinated.

December 7, 2016

How Birchbox is Using Snapchat to Drive Sales

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Snapchat might be a hard nut to crack for many brand marketers because of its lack of metrics. But Birchbox knows how to turn its Snapchat followers into buying consumers through a simple trick: Vanity URLs. Over the Black Friday and Cyber Monday weekend, Birchbox created a simple URL — birch.ly/Steals — exclusively for Snapchat to showcase its special holiday deals like Kiehl’s skincare set. The company saw more traffic to its site from this hack than organic Facebook posts.

Short, simple, snap.

December 6, 2016

It's Beginning to Look a Lot Like Discounts - but Strong Holiday Sales Could Come at Cost

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In the weeks leading up to and including the Black Friday shopping weekend, retailers across the board went deeper with discounts than last year, a strategy expected to intensify as the season continues. And this year, the season may also feel a little longer: There are four Saturdays this month before Christmas, giving marketers another opportunity for sales.

Santa Claus is coming to town.

December 5, 2016

Amazon Unveils Futuristic Checkout-Free Grocery Store

dfbc264c7fe676df3d71b56cc305c426.jpgAmazon announced today through a video posted online that it’s testing a grocery store in hometown Seattle that has no checkout process, much less checkout lines. The store, dubbed Amazon Go, requires customers to launch a QR-code based app, which they scan upon walking into the site. The retailer’s “Just Walk Out” technology detects when products are removed from or returned to shelves, keeps track of them in a virtual cart, and totals the cost when customers depart the store.

Grab and go.

November 29, 2016

Mobile Shopping Hits Record Numbers Over Thanksgiving and Black Friday

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Black Friday had barely just begun, but already mobile traffic and sales were breaking records compared with years prior, according to third-party reports and those from major retailers. In addition to yesterday’s Thanksgiving sales report of a record $771 million in revenue from mobile devices, top retailers, including Amazon, Walmart and Target, have also released numbers pointing to mobile’s sizable impact on their online sales.

Mo money, mo mobile.

November 29, 2016

The Real Story Behind McDonald’s Mysterious 'Gold Card' — The Ticket to Unlimited Free Fast Food That Bill Gates and Warren Buffett Have in Their Wallets

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When Rob Lowe appeared on Jimmy Kimmel Live with a golden McDonald’s card last year, one big question remained: How could the Average Joe get his own card that granted him access to unlimited McDonald's? Not easily, a little sleuthing revealed.

Not a piece of hotcake.

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