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WHY Report

January 10, 2017

Why Trello, A Simple To-Do App Is Worth $425 Million

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Atlassian co-founder Mike Cannon-Brookes describes Trello as a simple online application. But simple doesn’t have to mean cheap: His company just agreed to acquire the web-based project management app for $425 million—a ridiculous-sounding amount of money that may well be worth paying. Despite being only the fourth-most popular project management tool according to Project Management Zone, Trello was the fastest growing in 2016 increasing from 4.5 million users in 2014 to over 19 million in 2016.

Trello, it’s me.

January 5, 2017

Five Bleeding-Edge Mobile Marketing Trends in 2017

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For mobile marketing, a moment of transformation is at hand. This transformation will bring with it the following five trends: (1) Consumers redefine purchase boundaries; mobile marketing, brand partnerships deepen; (2) Department stores, mobile marketing partners tackle the 'Amazon Effect'; (3) Programmatic accelerates: brands, tech, marketing continue to invest; (4) Technology drives measurement, verification advances; (5) Next-generation creative, video redefine mobile engagements.

 

New year, new trends.

December 14, 2016

The Great A.I. Awakening

Screen Shot 2016-12-14 at 11.05.15 AM.pngHow Google used artificial intelligence to transform Google Translate, one of its more popular services — and how machine learning is poised to reinvent computing itself. 

You are what you have read.

December 9, 2016

The Future of Bitcoin Is Not as a Digital Currency

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Despite big promises from early adopters, bitcoin is still plagued by tax and regulatory issues. As San Francisco-based Coinbase backs out of services that let people buy and sell bitcoin, Circle is pointing these customers to another exchange, - it’s now focusing on running a new exchange where large institutions, not individuals, can move bitcoin. 

Bitcoin goes corporate.

December 8, 2016

Starbucks Reveals Ambitious Store Growth Plans Fuelled By Tech and Cold Brew Coffee

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Starbucks is placing tech at the center of its ambitious growth plans as the coffee giant looks to open almost 50% more locations by 2021. At an investor meeting yesterday, the company’s senior figures revealed plans to open around 12,000 new stores by 2021, bringing its total to roughly 37,000. The growth will be driven by enticing more customers with new products, store formats and technology, including offering members of its rewards program the ability to speak or message their orders into their mobile phones.

Starbucks, caffeinated.

December 6, 2016

How AI Will Create the Perfect Ad for Every Individual

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The advertising industry has made huge strides in targeting, but there's one more big step to take to make ads truly relevant: We need to adapt each creative message so it is interactive and personalized to every single individual. The key to achieving what may be the holy grail of advertising is a thriving branch of artificial intelligence known as deep learning. It uses algorithms to mimic neural networks' capabilities to recognize and act on abstract patterns.

Closer than you may think.

December 5, 2016

Technology, Jobs, and the Future of Work

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Automation, digital platforms, and other innovations are changing the fundamental nature of work. Understanding these shifts can help policy makers, business leaders, and workers move forward.

Bracing for change.

December 1, 2016

The Mixed Reality Revolution is Here, and It’ll Change Your World Forever

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The past 30 years have set the stage for technological and cultural change at an unprecedented scale. The digital world, however, holds little resemblance to our physical world — after all, the former is still governed by screens and 2D imagery. But that’s bound to change. The recent rise of Virtual Reality has brought new ways of experiencing information into the light, inspiring a new wave of interaction design and experiential software that enjoys a true sense of presence in digital worlds.

It's real and it's here.

November 23, 2016

The Future of Paid Search Buying

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What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds.

One word: programmatic.

November 22, 2016

This 5-Second Video Will Crash Your iPhone

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Apple's iOS software quality is being called into question again this week, following the discovery of a five-second video that will force an iPhone to lock up and freeze. Reddit users discovered the bug yesterday, and all an iPhone user needs to do is click an MP4 file and watch it to experience the problem.

Curiosity killed the cat.

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