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WHY Report

May 5, 2016

Why Adidas is Scoring a Comeback in the U.S.

Mark King, President of Adidas Group North America, tells Fortune that there are several reasons why the brand is resonating again. Footwear sales soared 54%, helped by increases for running and the smaller baseball and football categories. Also helpful: partnerships with rapper Kanye West and other influential artists that help elevate the “cool” factor.

“Success starts from the feet up.”

February 8, 2016

Coldplay Wins and Loses with Super Bowl Internet Eruptions


Love them or hate them, Coldplay is exactly the kind of music you play when you're planning on turning an entire stadium into a rainbow "Believe in Love" sign. Despite the presence of several embarrassing pharma ads, the Super Bowl was out to get young folks to watch the show. What they brought was a massively feel-good medley.


We watched the Internet light up twice in relation to the performance, in particular. 

First, people hate Coldplay. And Chris Martin, apparently. The Daily Mail's piece does a rambling job of catching you up on all the snide angles on the Beyonce-plus-Bruno-plus-Coldplay thing. Memes abound.


Next, the shoes. As a massively-influential sub-culture, sneakers are fascinating. Nevermind Coldplay's obsession with decopage-scrapbooking-on-your-clothes-with-puffy-paint. Of note, in particular, were Chris' custom Jordan Spizike's. Of course, every sneaker site and thread went nuts. Aaaaaaand, none of us can have these shoes because Nike's ID website is only allowing the customization of the Spizike's in Pre-School Girls' sizes. Hmph.


Read the Daily Mail's Coverage of Super Bowl Coldplay Hatred

Catch Up With Coverage from Sneaker Site (image credit)

Buy Some Custom Spizike's for Your Pre-School Daughter

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