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January 4, 2017

Smartphone Search Revenue Demonstrates Strength

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Paid-search ad conversions grew 45% year-over-year from Thanksgiving through Christmas day or 37% from Thanksgiving through Cyber Monday, according to data released Tuesday. Overall, marketers ran 58% more product ads such as PLAs, this holiday season, compared with 2015. Smartphone PLA orders were up 117% YoY. Text ad orders rose 31% YoY and smartphone text ad orders were up 96% YoY, according to AdLucent data.

Search's growing share of total revenue

December 12, 2016

Ikea Renames Products For New SEO-Focused Retail Therapy Campaign

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Ikea is frequently cited as a master of branding, marketing and advertising, and it has a portfolio of campaigns and creative to justify the compliment.

The latest: the company's Retail Therapy website, which is part of its Where Life Happens campaign. The website takes a clever SEO-focused approach to promoting some of Ikea's wares.

Slightly gimmicky, slightly cute.

December 8, 2016

The Rhythm of Food

Screen Shot 2016-12-08 at 1.27.51 PM.pngHow do we search for food? Google search interest can reveal key food trends over the years. From the rise and fall of recipes over diets and drinks to cooking trends and regional cuisines. What can we learn about food culture by analyzing the yearly cycles in search interest for food, dishes, ingredients, and recipes?

The many facets of food.

November 30, 2016

The Art of SEO: An Expert’s Approach

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“SEO is changing. SEO is evolving. SEO isn’t bad. It’s just different.” There are hundreds of little things that go into the bigger picture of doing SEO and it takes many years of experiencing what works and what doesn’t to truly do a good job. The most seasoned SEO experts understand that each individual business requires a different set of SEO tactics to succeed and knows just where to funnel the most resources for maximum effect. This is where John Liu, our expert SEOer at BLITZ, steps in. 

Part science, part art.

November 23, 2016

The Future of Paid Search Buying

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What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds.

One word: programmatic.

November 1, 2016

Digital Advertising Grew to a $32B Industry in the First Half of 2016

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A new report from IAB states that revenue from digital advertising increased 19% year-over-year, driven largely by search and mobile. Mobile ads accounted for 47% of internet revenue at $15.5B, search accounted for 50% of revenue at $16.3B, and social media revenue hit $7B. Meanwhile, digital video increased 51 percent from $2.6 billion in 2015 to $3.9 billion. 

The growing importance of mobile.

October 17, 2016

Google is Building a New and Improved Search Index Strictly For Mobile

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Furthering its push to improve services for mobile users, Google has decided to start indexing search results for mobile separately from desktop to offer mobile users better and fresher content. The move will eventually see the newly introduced search index become the primary one. The standard desktop index will remain active, but it won’t be updated as frequently. 

Mobile first.

October 11, 2016

As Facebook Turns Fickle, Publishers Focus Again on Search

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Whether they’re anxious about being at the whim of Facebook’s endless algorithm changes, eager to game Google’s Accelerated Mobile Pages initiative or just recognize they can’t leave a stone unturned when it comes to drilling for traffic, publishers are turning to search, again.

Looking good, search.

September 28, 2016

Content and SEO: What Makes Content Link-Worthy?

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Google Search Quality Senior Strategist Andrey Lipattsev has stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links. Creating content alone isn’t enough. You can’t build it and expect the links to come. You need a link strategy. 

Link your way to the top.

September 16, 2016

The Biggest Google Ad Updates Are Also the Quietest

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Advertisers have seen many big updates from Google over the past year, yet the most impactful updates may well have been the least publicized. All paid search managers would love to think that the success or failure of their programs hinges on their hard work and brilliant strategies, but sometimes the most significant factors happen behind the scenes.

Silent but deadly.

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