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WHY Report

June 21, 2016

Mobile Ad Spend Nears $100 Billion

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Worldwide, brands will blow $99.3 billion on mobile advertising next year, beating out the $97.4 billion they’ll drop on desktop ads. Mobile growth is refusing to slow at expected rates. By 2018, mobile will make up 58% of the total ad market.

Mobile is beyond hot right now.

June 16, 2016

What 300 Million Users Taught Kik About Chatbots

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Traditional chat apps gather metrics around message volume or time spent in app. But as bots begin to enter the chat space in a much bigger way, allowing users to carry out commerce, play games and meet personalities, Kik thinks it’s time to rethink the metrics used to prove the success of a bot or chat experience. For them, it’s all about the attention metric.

A new metric for chat.

June 13, 2016

The Never-Ending Quest to Cure Loneliness

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Foursquare, Google Latitude and Facebook Nearby Friends failed to change the way we all meet up. That’s because intent, not location, is the most important thing when connecting people offline. If we want to meet up for food, coffee, drinks, the gym, a party or just to chill, it’s tough to know who else does too. What does the ideal app for helping us gather offline look like, and why has everyone that’s tried to build it failed?

All close, but no cigar.

June 9, 2016

McDonald’s: It’s the Glue That Holds Communities Together

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On the morning of their wedding, Omar and Betty shared a breakfast of egg McMuffins at a small McDonald’s table, dressed in their finest clothes. Few understand celebrating at a McDonald’s. When many lower-income Americans feel isolated and empty, they yearn for physical social networks. All across US, this happens organically at McDonald’s.

The ROMEO club - Retired Old Men Eating Out - doesn't sound too shabby.

May 31, 2016

Women Speak More Aggressively on Facebook, Study Finds

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Women on Facebook use slightly more assertive language than men in their status updates, according to a new study, different than how women act in other settings. That shift in assertiveness might reflect the cultural and societal changes brought about by a generation that heavily uses social media.

Women continue to lean in.

May 27, 2016

Why Buy Buttons on Social Media Haven't Taken Off for Retailers

buyable-pins-1597x380.jpgWhen Pinterest and Instagram introduced click-to-buy features last summer, the hope was that they’d help brands turn mobile browsers into shoppers. But they haven't found much traction, with experts saying brands are finding that individual social media posts don't generate enough lasting engagement to drive sales.

There's just too much content.

May 27, 2016

Lines Blur Between Breakfast and Snacks

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Consumers often snack their way through the morning instead of sitting down to breakfast, with yogurt being the most popular choice, according to a report from Packaged Facts. Other popular breakfast-time snacks include cereal and bacon. This trend offers an opportunity for foods that are portable and have minimal preparation requirements.

I'll take bacon any time of day.

May 27, 2016

Snapchat Starts Partnership with Nielsen to Offer Deeper Audience Metrics

Snapchat-1600x380.pngThis week, Snapchat partnered with Nielsen to offer deeper audience metrics in the U.K., and now agencies expect the advertiser cash to flow. The ratings, while basic, will put Snapchat on par with TV networks. However, laying its own figures out for independent scrutiny is a big leap for the platform. 

Snapchat is on its path to maturity.

May 16, 2016

OkCupid Study Reveals the Perils of Big-Data Science

A group of Danish researchers released a dataset of nearly 70,000 users of the online dating site OkCupid, including usernames, age, gender, location, what kind of relationship they’re interested in. Like xother notorious studies, the researchers hoped to advance our understanding of a phenomenon by making publicly available large datasets of user information they considered already in the public domain.  

Does public equal consent?

May 11, 2016

Infographic: How Gen Z Girls Shop and Socialize Online

We talk a lot about millennials as the demographic du jour, but that’s going to change soon. Enter Gen Z – the demographic starting middle school or finishing up college.Today, their purchasing power is low, but in 4 years they will make up 40% of consumers. And they know exactly what they want and how they want to be marketed to.

 Girls run the world.

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