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WHY Report

November 23, 2016

The Future of Paid Search Buying


What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds.

One word: programmatic.

October 28, 2016

The New Programmatic Arsenal: How Turner, The Economist Are Beefing Up Their Approach

programmatic-data-2.jpgPremium publishers and broadcasters have been long aware that programmatic sales are an integral part of their ad strategy. Having moved far beyond the basics of exchanges, publishers are now concentrating on how to take advantage of the methods that have come to the fore this year: automated guaranteed and ad reinsertion.

Efficient intimacy.

October 19, 2016

Broadcasters Begin to Embrace Programmatic Ad Buying


TV broadcasters have long been hesitant when it comes to the adoption of programmatic advertising techniques, often fearing the risk of commoditization. Yet, slowly but surely, buyers report that more digital inventory from broadcasters is available through programmatic in the upfront market.

This just in.