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WHY Report

October 25, 2016

Girl Scout Cookie-Flavored Cereal is Heading to a Grocery Store Near You

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If you’ve ever needed an excuse to eat cookies for breakfast, your wait is over: Girl Scouts is releasing Thin Mint and Caramel Crunch flavored cereal in January.

It's about time.

February 11, 2016

“Little egg-shaped treasures”: Why teens online are obsessed with a lip balm brand

An internet subculture dedicated to the worship of EOS lip balms has found a perfect balance between a blank canvas for teenage imagination and sophisticated adult beauty product. See why everyone from your 8-year old niece to Kim K can’t get enough of EOS.

Can’t stop, won’t stop using my EOS lip balm.

February 8, 2016

Coldplay Wins and Loses with Super Bowl Internet Eruptions


Love them or hate them, Coldplay is exactly the kind of music you play when you're planning on turning an entire stadium into a rainbow "Believe in Love" sign. Despite the presence of several embarrassing pharma ads, the Super Bowl was out to get young folks to watch the show. What they brought was a massively feel-good medley.


We watched the Internet light up twice in relation to the performance, in particular. 

First, people hate Coldplay. And Chris Martin, apparently. The Daily Mail's piece does a rambling job of catching you up on all the snide angles on the Beyonce-plus-Bruno-plus-Coldplay thing. Memes abound.


Next, the shoes. As a massively-influential sub-culture, sneakers are fascinating. Nevermind Coldplay's obsession with decopage-scrapbooking-on-your-clothes-with-puffy-paint. Of note, in particular, were Chris' custom Jordan Spizike's. Of course, every sneaker site and thread went nuts. Aaaaaaand, none of us can have these shoes because Nike's ID website is only allowing the customization of the Spizike's in Pre-School Girls' sizes. Hmph.


Read the Daily Mail's Coverage of Super Bowl Coldplay Hatred

Catch Up With Coverage from Sneaker Site (image credit)

Buy Some Custom Spizike's for Your Pre-School Daughter

Stay up to date with the Sneaker Market via StockX

February 5, 2016

How to Draft the Ultimate Puppy Bowl Fantasy Team

Team Ruff and Team Fluff are at it again this year in Puppy Bowl XII on Animal Planet. As if the event could get any better, this year you can see all the action nose-to-nose through Animal Planet’s online virtual reality experience.

Draft with your head. Not your heart.

February 2, 2016

The 100 Jokes That Shaped Modern Comedy


Whether you're a conservative aunt and local PTA activist, or whether you're a teen in a darkly-lit mancave concerned with only the dankest of memez, if you're online, you like funny stuff. One might even say that humor is the primordial ooze of the internet and the star of our globally-connected consciousness. So, for your edification and education, here is a compendium of moments in humor that made funny what it is today, from Buster Keaton to Amy Schumer.

Read the Full Article over at The Vulture. Image credit: The Vulture

Read the full article over at The Vulture.