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WHY Report

September 22, 2016

Why No Single Tune Felt Like 2016's Song of the Summer


After three of the weirdest, most discombobulating months in recent American history, summer officially ended yesterday— though it may not feel like it. Yet autumn’s arrival does allow us to close at least one matter, and that’s this year’s song of the summer: that one tune that, for better or worse, dominated June through September and attains an inescapability in the spaces of barbecues, theme parks, pool parties.

Call it, maybe.

September 21, 2016

Your Tinder Match Can Now Judge You By Your Most-Played Songs On Spotify

Online daters: if your music tastes tend toward the embarrassing, it might be time to clean up your Spotify account. Starting this week, Tinder users will be able to see their potential matches' most-played songs on Spotify. The songs will be displayed on the profiles of Tinder users who opt to link their Spotify accounts and will also offer the option to post your favorite song under a new "Anthems" section. The songs will play within the Tinder app when tapped. 

Love and hip hop.

February 2, 2016

Why We Feel Music

maxresdefault-3.jpgWe love Jason Silva, in the right doses. Whether you're watching Brain Games, or his Shots of Awe on YouTube, the guy is fun to listen to and watch - and he's able to ignite a thirst for wonder about the world around us (and within us) with his short videos. 

In any case, his latest Shot of Awe talks about the power of music, which is an inescapable topic as we all create branded content, commercials, sponsored playlists - and it's easy to see how important music is to the world - it's the top-searched term, far and away, on YouTube.


So, settle in, and take a shot to the noggin with Jason for a moment, and then go find some Zeppelin - or whatever you're into - and have a great afternoon :)


Watch Jason Silva's "Why Music Makes Us Feel" on YouTube

Watch "Why Music Makes Us Feel" on YouTube