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WHY Report

August 5, 2016

BLITZ Helps FX Network Roll Out FXNOW Windows 10 App in Three Months


In a bit of news of our own today, Forbes covers our work with FX Networks on their app, FXNOW, for Windows 10. Not only did we upgrade FXNOW by enabling voice commands with Cortana and refreshing the interface with LiveTiles, but we did it in half a typical production cycle. How?

If you don't know, now you know.

June 13, 2016

Why is Microsoft Buying LinkedIn?


Today Microsoft just surprised the world with its LinkedIn acquisition. Valued at $26.2 billion – all cash! – it's no small price tag for a social network and it tops the charts as Microsoft's biggest-ever acquisition. While many are surprised at the cash figure, the question on everyone's lips is – what is Microsoft going to do with LinkedIn?

The cost of a social network presence.

February 18, 2016

Microsoft's Move to Inclusive Design


Increasingly, we're all in the design business. Design as problem-solving. Design as the act of creation. Design thinking. You've probably read 100 articles this year already on the subject. At BLITZ, it's obviously a hot topic. In fact, modern business puts design at the center of the simple question, "What are you doing to solve your customers' problems?" Your answer to that question points to the importance and role of design in your organization, right?


Well, check this out. Microsoft, a massive maker of so many things that so many of us use, is rolling out new thinking in their design process. It's being called Inclusive Design - and while not wholly new, per se - it is different than most "start-with-the-happy-path" or "begin-with-giving-life-to-what-the-underlying-engineering-can-do" approaches we see in corporations today. Inclusive Design starts by studying overlooked communities; dyslexics, the deaf, physically-handicapped, special populations. This approach learns about how these special populations adapt to their world - and in doing so - it enables you to build better products for everyone else.


Take a look at the well-written piece at Fast Company. It's a great read.


"Microsoft's Radical Bet On A New Type Of Design Thinking"