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WHY Report

January 19, 2017

Lousy Ads Are Ruining The Online Experience

why-lousyads.jpgThe advertising-supported model online is broken, and is threatening the whole online content experience with it. It’s no easy task to either make money online as a publisher or to advertise your product in a world where attention is so fleeting and divided. But the current system of ad-supported web content isn’t working for readers and viewers. It needs to be reset.


The alternative is elusive.

January 19, 2017

The Great Unbundling

why-unbundling.pngTo say that the Internet has changed the media business is so obvious. It turns out that the impact of the Internet — and the outlook for the future — differs considerably depending on what part of the media industry you look at. Most of the changes in the last three years were simply laying the groundwork for actual shifts in behavior. Once those shifts start to happen in earnest, there will be feedback loops in everything from advertising to content production to consumption that will accelerate the changes, resulting in a transformed media landscape that will impact all parts of society.


The end is nearer than you think.

January 9, 2017

Facebook Is Going To Start Showing Ads In The Middle Of Its Videos and Sharing The Money With Publishers

Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds.

Emphasizing time spent vs. impressions

January 4, 2017

Smartphone Search Revenue Demonstrates Strength

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Paid-search ad conversions grew 45% year-over-year from Thanksgiving through Christmas day or 37% from Thanksgiving through Cyber Monday, according to data released Tuesday. Overall, marketers ran 58% more product ads such as PLAs, this holiday season, compared with 2015. Smartphone PLA orders were up 117% YoY. Text ad orders rose 31% YoY and smartphone text ad orders were up 96% YoY, according to AdLucent data.

Search's growing share of total revenue

December 1, 2016

Can This ‘Spotify for News’ Convince People to Pay for Journalism?


Ever since the paywall model for online journalism was introduced about five years ago, news consumers have spent just as much time figuring out how to avoid paying for content as they have paying for it. But what if you only had to shell out a measly quarter to read one article instead of paying an expensive monthly subscription fee?

Quarter for your thoughts.

November 23, 2016

The Most Influential Images of All Time

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Explore the stories behind 100 images that changed the world, selected by Time and an international team of curators.

Seeing is believing.

November 23, 2016

The Race For Digital Media: New York Times, Verizon, News Corp in a Rush to Grab Media Startups

Using-an-Infographic-As-Headerv2.pngThis year has seen a series of moves that further consolidate the media landscape. Verizon is close to acquiring Yahoo, the creation of Group Nine Media came out of the merger of 4 distinct digital media companies, and NBC acquired DreamWorks Animation for approximately $3.8B. While acquisitions are nothing new to the industry, averaging 20 per year since 2012, media companies are now planting their flag in emerging tech areas such as VR/AR.

The hottest item of the year.

November 21, 2016

Shame or Glory: SodaStream Proves Game of Thrones Love


SodaStream has returned to The Mountain — and Game of Thrones mania — to drive home its brand stance against plastic bottles — with a wink, of course. SodaStream is known for its carbonated water technology, but it’s increasingly becoming known for its witty campaigns, as this latest effort proves.

The plastic path of shame.

November 4, 2016

The NFL Was a Sure Thing for TV Networks. Until Now


Pro football, which has riveted TV viewers for decades, is now repelling them. Ratings are down across the board, particularly during prime-time games. So far this season, Monday Night Football ratings are down 20 percent from this time last year.

Blame the banter.

November 2, 2016

How the Internet Is Loosening Our Grip on the Truth


Next week, if all goes well, someone will win the presidency. What happens after that is anyone’s guess. Will the losing side believe the results? Will we all be able to clean up the piles of lies, hoaxes and other dung that have been hurled so freely in this hyper-charged, fact-free election? Much of that remains unclear, because the internet is distorting our collective grasp on the truth.

You can't handle the truth.