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WHY Report

December 6, 2016

How Digital is ‘Devaluing’ Luxury Fashion Brands and What Marketers Can Do About It


Once a mysterious entity shrouded in secrets, luxury fashion brands have been forced to adapt for the digital age by overhauling their season-based approach to selling, and making goods available immediately via an online click. However, they are now at risk of “devaluing” their brands by bowing to the pressure of younger audiences who are constantly demanding for the new, and instantly. 

New - now.

November 22, 2016

How Luxury Retailers Are Navigating Black Friday


Luxury retailers are wise to turn up their noses to Black Friday’s dark temptations. While speculations that “Black Friday is dead” are overblown, the shopping holiday has lost some of its appeal, mostly on the ground level. According to retail analyst company ShopperTrak, customers spent $10.4 billion on in-store purchases on Black Friday in 2015, a $1 billion drop from 2014. The reason for that drop isn’t rocket science: customers can find identical discounts online and in store, so why brave a mobbed mall?

Doing away with the customer brawls.

November 3, 2016

Inside Equinox Gym's Perfectly Fit World (and Top-Secret Club)


In the beginning, there were gymnasiums. Open spaces in ancient Greece where men trained, often nude, to compete in public games. Now, there is Equinox, a gym that brings the men and women of cities’ top tax brackets under one roof and strips the gym experience of the greasiness and odor. Folks will pay almost any amount of money to achieve the level of luxury they feel suits their lifestyle. Nobody has understood this better than Equinox, which has brought the innocent gymnasium to its evolutionary peak: the E club.

You can't lift with us.