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WHY Report

August 25, 2016

Elon Musk Revolutionized Cars. His Brother Wants to Do the Same For Food.

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Last month, Elon Musk laid out his “master plan” to transform Tesla into a clean energy giant. But he’s not the only Musk with a grand vision. For the last 14 years, Kimbal Musk, Elon’s younger brother, has been quietly waging his own battle against industrialized food. While Elon built a tech empire in California, the younger Musk moved to Colorado and founded The Kitchen, an ambitious family of restaurants committed to bringing sustainably grown, locally sourced, healthfully prepared food to the American heartland.

I'll have a MuskDouble please.

March 8, 2016

What Do People Want From Your Website?

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Websites - like any digital platform, it seems - so often become "kitchen sinks" of features, content, and information during design and in-market operation. What do customers actually want from business websites? What drives shopping or retail traffic behavior?

 

Here's a nice data set from a survey of 800 customers, across various demographics, asking customers what they REALLY want on a website, and what information will affect their behavior. If satisfaction, or happiness, for that matter, can be calculated as "Experience in Reality, Divided by Your Expectations", here's some helpful information, from the mouths of customers, about what people want from a local business website - in a world where just about every business is local at some point.

"Gender vs. Age: what different consumer groups REALLY want from a local business website"

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