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WHY Report

November 7, 2016

Why Smart Brands Are Embracing the 'Living Logo'

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Brands are moving beyond flat, motionless symbols for their corporate identities toward dynamic, ever-changing entities known as "living logos." In some ways, the concept of a living logo isn’t unique to the digital age. In the 1980s, televised MTV promos featured a logo in which the "M" was constantly changing colors. This was the first time a logo went from being static to animated.

More than a mark.

March 22, 2016

Interaction16 Trends from Adobe

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Did you make it out to Helsinki for iXDA’s annual Interaction conference this year? If so, you don’t need to read this article. In all other cases, take a look at what the world’s interaction design community talked about.The big topics included AI, Conversational Experiences, and Internet of Things. This is a great round up, including links and videos. Eat it up. Thanks, Adobe.

Trends from Interaction16 in Helsinki

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