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November 22, 2016

Facebook May Have Finally Successfully Cloned Snapchat

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Facebook’s Instagram is stepping up its features to better compete with the dancing ghost. Yesterday, Instagram announced live video in Instagram Stories and ephemeral photos and videos for group and one-on-one messages. Now, there's little to differentiate the two platforms for marketers, according to Justin Celko, our own Associate Director of Social Media at BLITZ. To him, the difference lies in Instagram's history.

One more reason to skip Snapchat.

November 16, 2016

Tastemade's Getting 20 Million Monthly Views (But No Revenue) From Its Instagram Stories

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In October, Tastemade’s main Instagram channel generated 20 million views on its Instagram Stories content. The account, which publishes three to four stories per week, is consistently getting more than a million views per story. That’s the good news. The bad news: Tastemade isn’t making any money off any of these views. Instagram doesn’t offer the opportunity for publishers to run ads in Instagram Stories, and Tastemade hasn’t tried any brand integrations yet.

No dollars for you.

November 10, 2016

Instagram Will Now Let Creators Add URL Links, Tag Friends, and Create Boomerangs in Stories

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Today, Instagram is adding three new features to Stories in what they are calling the biggest update to Stories since its launch, including letting creators add URL links. One of the biggest gripes with Snapchat has been creators can’t add links to their Snaps and Stories, meaning their viewers are stuck inside the Snapchat ecosystem. This makes it extremely hard for creators (and brands) to monetize.

Your move, Snapchat.

October 19, 2016

Instagram's Newest Feature is Incredibly Important

image.jpgWe use Instagram to share photos of the beauty around us, the delicious meals we've eaten or created, and our personal highs. But it is a social network, and we also use it to share our feelings when we're sad, upset, or when we need some moral support. Today, Instagram made some subtle but important changes to its app. Now, if you see a friend post something that feels like a cry for help, you can do something about it — without being confrontational.

See something, say something.

October 10, 2016

Top 10 Instagram Resources to Bring Your Instagram Game to the Next Level

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There are over 500 million Instagrammers across the world — more than 300 million of whom use Instagram daily to share some of their most exciting and precious moments. And with that many people sharing their attention with Instagram every day, there’s a ton of potential for businesses and marketers. Below are the ten top Instagram resources that we hope can help you bring your Instagram game to the next level.

IG game strong.

September 23, 2016

Instagram's COO On Exceeding 500,000 Advertisers and the App's Next Big Opportunity

 

instagram_update-1200x675.jpgThe number of advertisers on Instagram has more than doubled over the last six months and now exceeds 500,000, up from about 200,000 in February, the company announced on Thursday. But what this really highlights, says Instagram’s COO Marne Levine, is Instagram’s strength as a place to market to users’ passions, and that Instagram’s next ticker big opportunity is catering to small- and medium-sized businesses.

Go big and go small.

September 16, 2016

Secret Life of a Seven-Year-Old Instagram Star

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For years, people on the street have crooned over Haileigh, dressed in classic Diane Von Furstenberg-style wrap dresses and fitted. She accessorizes with oversized shades and cross-body purses, making her look like an adult in a child’s body. So Ms. Vasquez began posting pictures of her then three-year-old to Instagram. Four years later, Haileigh has 129,000 followers. The social media posts have turned her into a child model, an aspiring actress and an Instagram star.

Shine like a star, dream like a child.

September 2, 2016

Here's How 6 Brands Are Using Instagram's New Zoom Feature

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This week, the app updated with a zoom feature, which lets people pinch the screen to go in for a closer look at photos and videos. Instagram had said it was a highly in-demand action among its users. Of course, with any update, brands are bound to experiment. Brands like Bud Light, Ruby Tuesday and E! Entertainment Television posted photos inviting users to look closer. Here's a peek at what the brands came up with.

Closer, closer, closer...

August 22, 2016

Rebranding Fashion in the Age of Instagram

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A few years ago, a full-page ad in a glossy magazine and a flashy billboard would have signaled to the world that a fashion brand has made it mainstream. Today, it's the post with 100k Instagram likes. The social media platform known for its proficiency in generating FOMO has proven a powerful tool for an industry that sells aspiration and desire as well as it does skirts and blouses.

Tailored for the gram.

August 19, 2016

The Instagram vs. Snapchat War: 43% Say They Would Delete Snapchat If Instagram ‘Stories’ Adds Filters

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Earlier this month, Instagram unveiled its latest feature titled ‘Stories.’ To everyone who’s on social media, this latest update seems eerily similar to a little competing social networking app with 30 million monthly active users called, Snapchat. How do the users feel about having nearly two identical apps now taking space up on their mobile phones? You’d be surprised.

The moment of truth.

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