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WHY Report

January 19, 2017

Intel To Invest $100m In Retail Tech Anchored By IoT, Data-Led Platform

why-intel.jpgIntel is planning to invest over $100 million in the retail industry over the next five years and at the heart of that is the Intel Responsive Retail Platform (RRP), an IoT solution that will take retail to the next era of highly efficient and personalized shopping. Through RFID, video, radio and other sensors, it will enable easy, holistic integration, help to deliver a 360-degree viewpoint of retail from the store floor through the supply chain, and deliver real-time, actionable insights.

 

The haves (data) and the have not.

January 3, 2017

Will 2017 Be The Year We Hail a Flying Uber?

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Picture this: a well-dressed man enters the elevator of his high-rise condo, but instead of going down, he heads up to the roof. There, he hops inside his autonomous Uber aircraft and whizzes across town to the rooftop of his office building. The charge? $179, give-or-take surge pricing.

Addressing the “last mile challenge.”

January 3, 2017

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase

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All awkwardness aside, the Internet of Things is finally entering an age of adolescence. While much of the original consumer-grade hype has focused on turning lights on and off and tracking fitness, the next few years will see an inventive wave of maturity—and advertisers seem keen to play a part.

Tinkering with the future.

January 3, 2017

Use Design Thinking to Build Commitment to a New Idea

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The logic we use to understand the world as it is can hinder us when we seek to understand the world as it could be. Anyone who comes up with new ideas for a living will recognize the challenges this truism presents. It means that to get organizational support for something new, you need to pay as close attention to how the new idea is created, shared, and brought to life as to the new idea itself.

New year, new ideas.

December 16, 2016

Five Things CMOs Want in 2017

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According to Hugh Kennedy of Ad Age, brands’ chief marketing officers will be looking to agencies to mix measurement with creative in 2017 and use these tools to prove ROI for marketing spend. In addition, taking a broader look at brand stories and understanding how to demonstrate brand relevance based on consumer needs will be priorities for success.

Read the full list here.

December 14, 2016

Tinder on TV is Your New Favorite Party Game

https---blueprint-api-production.s3.amazonaws.com-uploads-card-image-316835-0941de48ae094da0a8a1d595de1ea0f6.pngTinder just announced the launch of its app on Apple TV, which means you can now bring your swiping to an Apple TV screen and enjoy it with friends. It's the dating site's first move away from mobile devices in an effort to make the app a more collaborative experience. And by 'collaborative', we mean PARTY.

Move aside Monopoly.

December 5, 2016

Amazon Unveils Futuristic Checkout-Free Grocery Store

dfbc264c7fe676df3d71b56cc305c426.jpgAmazon announced today through a video posted online that it’s testing a grocery store in hometown Seattle that has no checkout process, much less checkout lines. The store, dubbed Amazon Go, requires customers to launch a QR-code based app, which they scan upon walking into the site. The retailer’s “Just Walk Out” technology detects when products are removed from or returned to shelves, keeps track of them in a virtual cart, and totals the cost when customers depart the store.

Grab and go.

December 1, 2016

Can This ‘Spotify for News’ Convince People to Pay for Journalism?

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Ever since the paywall model for online journalism was introduced about five years ago, news consumers have spent just as much time figuring out how to avoid paying for content as they have paying for it. But what if you only had to shell out a measly quarter to read one article instead of paying an expensive monthly subscription fee?

Quarter for your thoughts.

November 30, 2016

While We Weren’t Looking, Snapchat Revolutionized Social Networks

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Snap Inc. is having a productive autumn. A couple of weeks ago, Snap filed confidential documents for a coming stock offering that could value the firm at $30 billion, which would make it one of the largest initial public offerings in recent years. Around the same time, it began selling Spectacles, sunglasses that can record video clips, which have become one of the most sought-after gadgets of the season. And yet, even when it’s grabbing headlines, it often seems as if Snap gets little respect.

Maturity in a snap.

November 17, 2016

How Apple Could Succeed Where Google Stumbled With Smart Glasses

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While we’ve long heard about smart glasses -- including, but certainly not limited to, Google’s early but ill-fated foray -– it’s the reported smart glasses in development from Apple that have the potential to finally go mainstream.

Textbook Apple.

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