Blog Careers About Work Expertise Verticals

WHY Report

January 18, 2017

Survey Finds US Teens Upped Daily Facebook Usage in 2016

SocialTeens.png

The November 2016 survey by UBS Evidence Lab found that 65% of teens said they used Facebook daily, up from 59% in November 2014. And despite concerns that teens are abandoning Facebook for other social networks, daily usage among teens remains higher for Facebook than for any other social network, including Snapchat and Instagram.

Facebook’s utility continues to drive usage.

November 16, 2016

The Evolving Holiday Wish List: How High-End Brands Have Crept to the Top

teen-shop-stock-today-150827-tease_3e87f5a4937bcf408bc813fd1d54a8ce.today-inline-large.jpg

Studies have shown that, in the past, teenagers learned their purchasing skills when shopping with their parents. But this model has changed with the times. According to the Wall Street Journal, we have formally crossed the threshold — and consumers are shopping more online than at brick-and-mortar stores. So, as the retail space continues to fragment with the continued growth of online shopping, social commerce and in-app purchasing, how are millennials shaping their shopping behaviors?   

Luxury starts young.

November 11, 2016

5 Ways Brands Can Build Loyalty With Young Consumers

20161103151705-GettyImages-513602209.jpegBuilding brand loyalty among consumers is complicated at best. But companies who hope to cultivate a strong following among the youngest generations, including Millennials and Generation Z, have some serious wooing to do. These consumers have grown up in a very different environment than previous generations, and have a distinct way of viewing the world. This worldview in turn shapes their consumer habits and lifestyle choices.

Be real, but not too real.

October 27, 2016

The End of Adolescence

Screen Shot 2016-10-27 at 11.21.15 AM.png

In the 20th century, the concept of adolescence offered a bridge from the innocence of childhood to the responsibilities of adult life. Now, the bridge is sagging at both ends as the innocence of childhood has become more difficult to protect, and adulthood is long delayed. While adolescence once helped frame many matters regarding the teen years, it is no longer an adequate way to understand what is happening to the youth population. And it no longer offers a roadmap for how they can be expected to mature.

Not anymore.

September 23, 2016

The Future of Smart Toys and the Battle For Digital Children

5760.jpg

Annual smart-toy sales worldwide are expected to grow from about $2.8bn in 2015 to $11.3bn by 2020. Digital toys and internet-connected devices for children, such as Smarty, are a rapidly growing part of that, along with intelligent building blocks, smart racing cars and drones, robots that teach kids how to code, and even a smart rubber duck aimed at the very young. Pure play with a side effect of learning is key to creating balanced people in life.

Step away from the screen, children.

September 16, 2016

Secret Life of a Seven-Year-Old Instagram Star

header-1-2.jpg

For years, people on the street have crooned over Haileigh, dressed in classic Diane Von Furstenberg-style wrap dresses and fitted. She accessorizes with oversized shades and cross-body purses, making her look like an adult in a child’s body. So Ms. Vasquez began posting pictures of her then three-year-old to Instagram. Four years later, Haileigh has 129,000 followers. The social media posts have turned her into a child model, an aspiring actress and an Instagram star.

Shine like a star, dream like a child.

July 21, 2016

Do Students Lose Depth in Digital Reading?

image-20160719-8005-12e2uk8.jpg

Do students learn as much when they read digitally as they do in print? For both parents and teachers, knowing whether computer-based media are improving or compromising education is a question of concern. With the surge in popularity of e-books, online learning and open educational resources, investigators have been trying to determine whether students do as well when reading an assigned text on a digital screen as on paper.

Far more than a yes or no.

July 21, 2016

What Life Was Like Before the Internet

881cafdd32f9e24767c065a3b1a7a5be.jpg

What did they do at night without a TV to watch? How did they get around the city in which they lived? What kinds of clothes did they wear? What kind of food did they eat? Basically, how did they live? Here’s what it was like to grow up on the tail end of Generation X. 

What is childhood without a computer?

July 18, 2016

How Generation Z Females Could Be the Answer to Tech’s Gender Diversity Problem

girls.jpg

While the biggest names in tech strive to close the gender gap and build more inclusive working environments, the pool of talent on offer is predominantly male. The truth is, while retention is an issue, there are simply fewer women opting for a career in tech. But new initiatives and an uptick of Gen Z girls opting for sciences in top-tier universities paints a very different future. What are these young women doing that previous generations have not? And what does this all mean for Silicon Valley’s boys’ club?

Cheer on the women.

June 17, 2016

Despite Behavioral Differences, Gen Z Shares Fundamental Truths on Being Young

AdultingMcCann.png

Having been raised in a socially connected, digital world, Generation Z and younger millennials have different behavior patterns than age groups before them, causing fear among marketers trying to determine how to engage this demographic. But a worldwide study by McCann Truth Central revealed that young people today – just like the generations before them – are focused on finding themselves, finding their people and finding their place in the world.

Fear not, marketers.

Topics