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December 14, 2016

The Great A.I. Awakening

Screen Shot 2016-12-14 at 11.05.15 AM.pngHow Google used artificial intelligence to transform Google Translate, one of its more popular services — and how machine learning is poised to reinvent computing itself. 

You are what you have read.

December 6, 2016

How AI Will Create the Perfect Ad for Every Individual

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The advertising industry has made huge strides in targeting, but there's one more big step to take to make ads truly relevant: We need to adapt each creative message so it is interactive and personalized to every single individual. The key to achieving what may be the holy grail of advertising is a thriving branch of artificial intelligence known as deep learning. It uses algorithms to mimic neural networks' capabilities to recognize and act on abstract patterns.

Closer than you may think.

December 5, 2016

Technology, Jobs, and the Future of Work

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Automation, digital platforms, and other innovations are changing the fundamental nature of work. Understanding these shifts can help policy makers, business leaders, and workers move forward.

Bracing for change.

December 5, 2016

Amazon Unveils Futuristic Checkout-Free Grocery Store

dfbc264c7fe676df3d71b56cc305c426.jpgAmazon announced today through a video posted online that it’s testing a grocery store in hometown Seattle that has no checkout process, much less checkout lines. The store, dubbed Amazon Go, requires customers to launch a QR-code based app, which they scan upon walking into the site. The retailer’s “Just Walk Out” technology detects when products are removed from or returned to shelves, keeps track of them in a virtual cart, and totals the cost when customers depart the store.

Grab and go.

November 23, 2016

The Future of Paid Search Buying

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What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds.

One word: programmatic.

November 17, 2016

Your Life Will Be a Video Game

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Whether or not you play video games today, you will in the future. Andrew Wilson, CEO of Electronic Arts, believes games in 2021 will be more diverse, more accessible, and simply more inescapable. Your smartphone and your game console will help you play with friends and strangers across the globe, but so might your virtual reality headset, your augmented reality glasses, or just the screen on your smart fridge.

All play, all day.

October 27, 2016

What the Future of Marketing Has In Store

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Technology is moving forward at a breakneck pace in today’s world. New tools and innovations are emerging daily. It can be incredibly overwhelming to marketers who are trying to provide the most up-to-date experiences for their audience, but it doesn’t have to be. After looking at the rising trends across the digital landscape, it’s clear there are three major concepts that should be your focus: experiential, storytelling, and wearable tech. 

Go time, folks.

October 26, 2016

Being Human in the Age of AI, Robotics & Big Data

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According to a recently published report by Forrester, six percent all US jobs will be replaced by automation over the next five years. Ten years from now, 16% of all jobs will be automated. Described as “a disruptive tidal wave,” the transformation will mostly impact transportation, logistics and customer service sectors. 

The bots are coming.

October 26, 2016

Has This Black Mirror Episode Predicted the Future of Video Games?

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An American tourist is lured to a British game development studio to test a new augmented-reality horror game that engages directly with each player’s brain via a biorobotic implant. The AI program mines the character’s darkest fears and manifests them into the real-world as photorealistic graphics. Inevitably, terror and mental breakdown follow. The idea of a video game that can analyze a player’s personality and change accordingly may seem like the stuff of outlandish sci-fi, but it isn’t. This could well be where game design is heading.

Reality games.

October 21, 2016

Tim Cook on the Digital You

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In Tim Cook’s recent exclusive interview with ABC, he gave insight into what he thinks the “digital you” will do. He specifically mentions real-time meetings in real spaces — “this gives the capability for both of us to be very present and be talking to each other, and have other things — visually — for both of us to see,” said Cook — acknowledging the all-too-obvious first use of a digital you. It’s an interesting (and obvious) stipulation, but I think Tim’s holding back. What else could the digital you do?

The new me.

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