Blog Careers About Work Expertise Verticals

WHY Report

January 10, 2017

Why Advertisers Should Bid Adieu to the “Perfect Mom” Trope This Year­

ImperfectMom.png

The “perfect mom” archetype isn’t just unrealistic for the vast majority of women, but also creates a stressful imbalance of priorities that leaves their own well-being last on the list. As we move into 2017, the “imperfect mom” will become the new hero in advertising. In an era where authenticity and relatability are the most important aspects of engagement, how could she not be?

The beauty is in the imperfections.

October 14, 2016

Families of Choice Are Remaking America

Screen_Shot_2016-10-14_at_12.29.59_PM.png

The meaning of family is morphing once again. Fueled by a convergence of historical currents—including birth control and the rising status of women, increased wealth and social security, LGBTQ activism, and the spread of personal communication technologies and social media—more people are choosing to live alone than ever before.

I can do it all by myself.

March 22, 2016

Science Says to Stop Worrying About Teens and Kids and Tech

teenager.jpg

Kids 6 to 12 years old spend an average of 6 hours a day in front of a screen. Did you just recoil? Probably. The world is up in arms about how the kids of today are going astray via devices and the internet. Today, it’s all about kids needing to get outside and get dirty, right? Well, make sure someone’s not trying to sell you detergent or something. :) Turns out, the world has always been up in arms about how the youth are off in a ditch - and, some recent surveys of youth actually show how online interactions can strengthen real-life relationships, and how well-adjusted most kids are these days in light of their innumerable connections and information sources.

 
March 8, 2016

Kids: "Don't Post About Me, Mom and Dad"

well_family-tmagArticle.jpg

Recent research from the University of Washington uncovered "a really interesting disconnect" between how children and their parents think about how kids' lives should be featured in social media posts by parents. The low-down? Kids are really concerned about how they appear in social media - because that's where they're judged at scale, and they're not comfortable with sharing creative control over their online profiles. Check out the whole article from The New York Times for the low-down on shared editorial rules for parent-child social media.

Don’t Post About Me on Social Media, Children Say

Topics