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WHY Report

January 9, 2017

Amazon Made 10x More Money Than Any Other E-commerce Site During 2016 Holidays

Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim. Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a slight gain over its 37.9 percent share during the 2015 holidays.

Owning e-commerce

November 1, 2016

E-Commerce Spending To Match Stores For Holidays

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In Deloitte’s annual holiday research, they forecast that this could be the first year where online gift spending equals that of physical stores. The survey results do draw skepticism, as e-commerce still represents only a small fraction of total retail spending. The survey also found that mobile phones would continue to serve as a bridge between physical and virtual shopping, with 56% browsing items via phone, and 43% using them for purchases.

‘Tis the season for online shopping.

October 14, 2016

Is It Even Possible to Sell “Luxury” On Amazon?

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While much of Amazon’s sales volume is in diapers, blenders, and other unglamorous products, the e-commerce behemoth is also a fashion giant. Next year it’s expected to become the biggest apparel seller in the US. And yet high-end luxury labels aren’t biting. Jean-Jacques Guiony, CFO of LVMH, which owns Louis Vuitton and other luxury labels, told analysts this week that there is “no way” it would do business with Amazon. What is so unappealing about Amazon’s business model?

Exclusivity vs inclusivity.

September 27, 2016

Amazon Has Scared Target Into a Management Shake-Up, Just Like It Did to Walmart

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In May, Target Chief Digital Officer Jason Goldberger was seated on a stage talking about his promotion. But just four months later, Target has eliminated Goldberger’s job. What the shake-up really comes down to is simple: A panicked decision driven consciously or unconsciously by the realization that nothing Target has done has slowed Amazon from eating up more and more market share in North America.

Sounds familiar?

August 8, 2016

Walmart is Buying Jet.com for $3 Billion

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Quietly over the weekend, Walmart, the world’s largest retailer, announced it will acquire online retailer Jet.com for $3.3 billion in cash and stock in the largest-ever acquisition of an e-commerce company. The purchase marks a giant bet on a largely unproven startup that only launched its shopping site widely last July, and is also an acknowledgement by Walmart CEO Doug McMillon that his company needs outside help if it’s ever going to close the giant gap with Amazon.

Not bad for two years' work.

July 1, 2016

Facebook's Chatbots Now Know Customers' Names And Preferences

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Facebook has added a raft of new features to its Messenger chatbots, including linking a customer's account so a bot can make personalized suggestions. The new account-linking feature would allow customers to link, for example, their account with a book retailer to the brand chatbot. The chatbot can then suggest new books based on what the customer has purchased before.

Facebook knows me so well.

June 8, 2016

Why the Marketing Revolution is About to Arrive

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Since the dot com boom, the promise of the internet in fundamentally changing distribution, marketing, advertising and consumption has never fully lived up to the hype. Digital seems unable to truly slay the beast that is TV advertising. But the rise of new distribution and marketing channels, on-demand infrastructure and consumer tracking stands to dramatically reshape this funnel, collapsing it in on itself, opening up new battlegrounds.

Those that can adapt, will thrive.

June 8, 2016

Analysts Predict the End of the Smartphone Boom

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Gartner's latest research into the state of the mobile industry is a dire warning to all phone manufacturers. The financial analysis firm believes that the growth in smartphone sales will fall to a single digit, half the rate it was in 2015. It's hard to think that people buying 1.5 billion devices in a calendar year is a bad thing, but for companies who make profit on scale, it's a nightmare.

Who, that can afford a smartphone, doesn't already have one?

May 31, 2016

It’s Been Decided: Amazon is the King of Innovation

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From its humble beginnings as the "World's Largest Bookstore," Amazon has gone on to dominate many segments of retailing, to the extent that it has helped cause the demise of a number of brick-and-mortar chains. Love it or hate it, Amazon has had a huge impact on all our lives.

Who will Amazon come for next?

May 27, 2016

Why Buy Buttons on Social Media Haven't Taken Off for Retailers

buyable-pins-1597x380.jpgWhen Pinterest and Instagram introduced click-to-buy features last summer, the hope was that they’d help brands turn mobile browsers into shoppers. But they haven't found much traction, with experts saying brands are finding that individual social media posts don't generate enough lasting engagement to drive sales.

There's just too much content.

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