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WHY Report

January 11, 2017

BLITZ and Faraday Future Launch Advanced Digital Ecosystem Enabled by New Client / Agency Paradigm

Screen Shot 2017-01-11 at 10.11.49 AM.pngBLITZ recently launched the new global website for Faraday Future ( www.FF.com ) for the reveal of FF 91 ("nine one"), their first production vehicle that was unveiled at a special keynote via live stream at www.FF.com and on-display at the 2017 Consumer Electronics Show.

 

Part of a seamless collaboration with Faraday Future, the integration of bold creative, advanced web and 3D technology fused with a digital-first strategy has produced the foundation of a unique digital ecosystem of site and mobile experiences that educates prospective buyers on the features of the electric vehicle while laying the groundwork for ownership. Owners will ultimately be able to interface with the vehicle in a meaningful and smart way, while directly managing and controlling vehicle features in a personalized manner.

Creating one global, digital product ecosystem

December 15, 2016

Happy Brands Will Always Win in 2017

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2016 has delivered a series of political and social curveballs and that’s why ads like John Lewis’ Buster the Boxer have been so warmly received. We’ve seen a distinct shift from the 'sadvertising' of 2015 to this year’s positive campaigns. Featuring a little girl and her pet dog, and following criticism that last year’s ad was too much of a tearjerker, the ad capitalizes on the happiness, comfort and fantasy that is traditionally associated with Christmas.

Spread the cheer.

December 14, 2016

Faraday Future Steps Up Its Teaser Game With Interactive Unveiling For Its Electric Car

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Faraday Future can’t stop and apparently won’t stop teasing the unveiling of its upcoming electric car. After releasing 3 teaser images over the last week, the company yesterday launched a new version of its website with an interactive rendering of its electric car being gradually unveiled.

What a tease.

December 13, 2016

Formerly Hot Brands Lose Relevance – Brand Relevance Index Update 2016

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Scott Davis, Partner and Chief Growth Officer at Prophet, speaks about what trends, changes, and challenges the latest Brand Relevance Index reveals– and which brands from a relevance standpoint are on top and which are not.

Technology takes the top.

December 13, 2016

Westworld Generated the Most Digital Content Engagement Among New Fall TV Series

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The early narrative was that Westworld is not ‘the next Game of Thrones.’ But maybe it can be. Between the show’s October premiere and last Sunday’s Season 1 finale, 15 percent of all HBO digital content engagement was Westworld-related. Season 6 of Game of Thrones, by comparison, accounted for 45 percent of all HBO digital content engagement while it aired.

This world doesn’t belong to you.

December 12, 2016

Consumers More Likely to Open Marketing Emails During Holidays

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Online shoppers are 68% more likely to open a retailer’s email during the holiday season than at any other time of year, according to a recent study from Adlucent. In addition, 32% of online shoppers suggested that they would be more likely to click on a retail ad.

Holiday mode on.

December 9, 2016

Advertisers are Cooling on Snapchat Live Stories

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Viewership for Live Stories has been flat, at best, for more than a year. In June 2015, a Snapchat executive told Recode that Live Stories averaged 20 million viewers within a 24-hour window. This year, the company has told advertisers that Live Stories average 10 to 20 million viewers per day, with multiple buyers confirming that in most cases daily viewership for Live Stories has gone down — especially since Snapchat pushed Live Stories and Discover content lower down the Stories page.

Live stories, dead stories.

December 8, 2016

In the Wake of Declines, Time Inc. Centralizes Digital Desks

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With print advertising on the wane, big publishing houses are looking to be as efficient as possible. That’s the situation Time Inc. finds itself in. The No. 1 U.S. magazine publisher is creating 10 digital desks that will help it grow audience faster by pooling its editorial resources.

Bowing to the same realities.

December 8, 2016

Starbucks Reveals Ambitious Store Growth Plans Fuelled By Tech and Cold Brew Coffee

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Starbucks is placing tech at the center of its ambitious growth plans as the coffee giant looks to open almost 50% more locations by 2021. At an investor meeting yesterday, the company’s senior figures revealed plans to open around 12,000 new stores by 2021, bringing its total to roughly 37,000. The growth will be driven by enticing more customers with new products, store formats and technology, including offering members of its rewards program the ability to speak or message their orders into their mobile phones.

Starbucks, caffeinated.

December 6, 2016

5 Charts: Forecasting the 2017 Global Ad Market

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Recent reports indicate that China’s advertising growth will continue to outpace other large international markets and that digital ad spend will finally usurp TV ad spend next year. Researchers also predict that mobile will take up nearly all of the global advertising growth and that social video will be a major driver of mobile’s growth.

'Tis the season for planning.

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