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January 11, 2017

BLITZ and Faraday Future Launch Advanced Digital Ecosystem Enabled by New Client / Agency Paradigm

Screen Shot 2017-01-11 at 10.11.49 AM.pngBLITZ recently launched the new global website for Faraday Future ( www.FF.com ) for the reveal of FF 91 ("nine one"), their first production vehicle that was unveiled at a special keynote via live stream at www.FF.com and on-display at the 2017 Consumer Electronics Show.

 

Part of a seamless collaboration with Faraday Future, the integration of bold creative, advanced web and 3D technology fused with a digital-first strategy has produced the foundation of a unique digital ecosystem of site and mobile experiences that educates prospective buyers on the features of the electric vehicle while laying the groundwork for ownership. Owners will ultimately be able to interface with the vehicle in a meaningful and smart way, while directly managing and controlling vehicle features in a personalized manner.

Creating one global, digital product ecosystem

January 11, 2017

Why the Most Important Word in 2017 Will Be 'Experience'

woman-experience-hed-2017.pngIt’s 2017. We have the technology.  The question brands need to answer is - What new experiences does that technology offer? Brands will find the space for differentiation in the experience. For example, in a world where 2 billion smartphones occupy our visual attention, we have evolved to include other senses that aren't limited to AR, VR, MR or RR. Sight is joined with sound and motion like never before. More than just wearable, it is hearable, feelable and experiential technology—powered by data, intelligence, sensors and more.

The new and unexpected experience of interaction

December 9, 2016

Advertisers are Cooling on Snapchat Live Stories

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Viewership for Live Stories has been flat, at best, for more than a year. In June 2015, a Snapchat executive told Recode that Live Stories averaged 20 million viewers within a 24-hour window. This year, the company has told advertisers that Live Stories average 10 to 20 million viewers per day, with multiple buyers confirming that in most cases daily viewership for Live Stories has gone down — especially since Snapchat pushed Live Stories and Discover content lower down the Stories page.

Live stories, dead stories.

December 2, 2016

10 Creativity Apps I Used the Most in 2016

getty_487143512_121525.jpgI shoot my own videos, take my own photos, write my own books, and design apps. Here are the creativity apps I used the most in 2016 to do all that and why.

Creativity in your hands.

November 17, 2016

How Apple Could Succeed Where Google Stumbled With Smart Glasses

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While we’ve long heard about smart glasses -- including, but certainly not limited to, Google’s early but ill-fated foray -– it’s the reported smart glasses in development from Apple that have the potential to finally go mainstream.

Textbook Apple.

November 16, 2016

Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters

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Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served. While Snapchat started offering location data to geofilter advertisers a year ago, brands in theory will now be able to create more targeted and specific parameters for geofilters using Foursquare's data. 

Fine-tuning with Foursquare.

November 15, 2016

Twitter Users Can Finally Fight Trolls With Tools to Mute Keywords, Phrases and Conversations

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For years, Twitter has faced criticism for failing to manage online abuse in a way that honors free speech while still protecting its users from hate speech and bullying. Now, it's finally taking a step further in the fight against digital trolls. Today, the company says it's rolling out a way for users to not just block a user, but also to "mute" keywords, phrases and entire conversations at the notification level.

Take that, trolls.

November 11, 2016

New Offering From Google in Testing: Carousels of Google Shopping Ads Spotted on YouTube

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Google began integrating Shopping Campaign ads into YouTube in May 2015 — first for brands and retailers to show their own ads alongside their videos with TrueView for Shopping, and then opening up to all advertisers as part of the Search Partners network with Shopping Ads on YouTube nearly a year ago. Now, it appears Google is testing a traditional carousel format for Shopping Ads on YouTube.

Tis the season to be expanding.

November 9, 2016

Snapchat's Latest Update Reveals Its Grand Strategy

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Snapchat's ambition is to be much more than just the app you use to send goofy selfies. It wants to be a leader in augmented reality, the futuristic tech that could one day replace our phone screens with graphics overlaid onto the real world. Snapchat laid the groundwork for its next big push into AR in an update to its app yesterday. The update adds special filters for the phone's rear camera that Snapchat calls "World Lenses." 

It all makes sense.

November 8, 2016

Instagram's Ad Business is On a Rapid Trajectory

Screen Shot 2016-11-08 at 11.45.28 AM.pngIn September 2015, Instagram opened up to ads. This year, the company is on track to bring in more than $1.85 billion in ad revenues worldwide. Being owned by Facebook makes it easy for advertisers to extend their buys, but ad performance on Instagram is mixed—and Snapchat is stealing some of its thunder.

All in a year's work.

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