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WHY Report

December 16, 2016

Five Things CMOs Want in 2017

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According to Hugh Kennedy of Ad Age, brands’ chief marketing officers will be looking to agencies to mix measurement with creative in 2017 and use these tools to prove ROI for marketing spend. In addition, taking a broader look at brand stories and understanding how to demonstrate brand relevance based on consumer needs will be priorities for success.

Read the full list here.

December 15, 2016

It's All Part of the Packaging: How Marketing Can Solve the Problems Food and Drink Brands Face

Screen Shot 2016-12-15 at 11.20.53 AM.pngThe food and drink industry faces criticism from every angle. From government regulations on the advertisement of alcohol, society’s pressures to keep trim and slim and ‘Lean In Fifteen’, to the impact of waste and resource on the world’s rising temperature; food and drink brands have to cater for any possible criticism.

How sweet it can be.

December 13, 2016

Facebook’s Latest Measurement Error Irks Marketers

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When it comes to measurement errors, the third time is even less charming than the second and first. Last week, it was reported that Facebook had been miscalculating how often users react to live videos and how often users like and share links posted on Facebook. Because the error is the third of its kind since September, some marketers are questioning Facebook’s maturity. BLITZ’s director of social, Kevin Wright, says “given the frequency and severity of the errors being discovered, Facebook should be proactively reaching out to their partners.”

Proactivity is key.

December 8, 2016

How Facebook’s Measurement Errors Have Eroded Marketers’ Trust

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The aftershocks of Facebook’s measurement errors continue to ripple across the advertising industry. While Facebook has emphasized that the flawed figures — such as average watch time, organic reach and video completion rates — did not affect how much money it charged advertisers for their campaigns, that doesn’t mean advertisers and their agencies haven’t been affected. Just ask BLITZ’s Director of Social Media, Kevin Wright, who shares how some marketers have been shook up.

Years to build, seconds to destroy.

December 7, 2016

[Video] Here Are 5 Hot Cultural Trends That Marketers Need to Know for 2017

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Because cultural diversity was a big theme to the 2016 race for the White House, there are predictions that "inclusive economy" will be a buzz term to understand next year. Marketers are going to have to include cultural listening and predictive modeling to identify white space for brands to step in and fill the gaps that are being left by the political system.

Listen and learn.

December 7, 2016

Overmonetized Influencers and Pesky Millennials: What Brands Are Worried About Right Now

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Digiday asked brands to “map out” what is really on their minds when it comes to challenges in the brand marketing space. Each individual mind map was then used to create one giant composite chart to try and envision what really is occupying the headspace of top brands right now.

Get in their head.

December 7, 2016

Netflix Wins Top Marketer of the Year

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Topping a list of 10 brands that were recognized for highly effective work this year, Netflix isn't what you would call a quintessential marketer. For one, the streaming video service does little in the way of traditional marketing. And what it does do, it doesn't like to discuss.

The A-list.

December 6, 2016

How Digital is ‘Devaluing’ Luxury Fashion Brands and What Marketers Can Do About It

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Once a mysterious entity shrouded in secrets, luxury fashion brands have been forced to adapt for the digital age by overhauling their season-based approach to selling, and making goods available immediately via an online click. However, they are now at risk of “devaluing” their brands by bowing to the pressure of younger audiences who are constantly demanding for the new, and instantly. 

New - now.

November 23, 2016

The Race For Digital Media: New York Times, Verizon, News Corp in a Rush to Grab Media Startups

Using-an-Infographic-As-Headerv2.pngThis year has seen a series of moves that further consolidate the media landscape. Verizon is close to acquiring Yahoo, the creation of Group Nine Media came out of the merger of 4 distinct digital media companies, and NBC acquired DreamWorks Animation for approximately $3.8B. While acquisitions are nothing new to the industry, averaging 20 per year since 2012, media companies are now planting their flag in emerging tech areas such as VR/AR.

The hottest item of the year.

November 16, 2016

Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters

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Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served. While Snapchat started offering location data to geofilter advertisers a year ago, brands in theory will now be able to create more targeted and specific parameters for geofilters using Foursquare's data. 

Fine-tuning with Foursquare.

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