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WHY Report

December 14, 2016

Tinder on TV is Your New Favorite Party Game

https---blueprint-api-production.s3.amazonaws.com-uploads-card-image-316835-0941de48ae094da0a8a1d595de1ea0f6.pngTinder just announced the launch of its app on Apple TV, which means you can now bring your swiping to an Apple TV screen and enjoy it with friends. It's the dating site's first move away from mobile devices in an effort to make the app a more collaborative experience. And by 'collaborative', we mean PARTY.

Move aside Monopoly.

November 16, 2016

Inside the Awkward World of Millennial Dating

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It’s not that any generation has figured out a foolproof way of forming human connections, but for Millennials, online dating seems to have further complicated the already mysterious process of falling in love. Our entire approach to adulthood has shifted, in fact, from where we choose to live, to how long we stay in school. The Millennial's economic situation is now firmly linked to how we approach relationships.

Stuck in that in-between place.

November 10, 2016

How Game Theory Improves Dating Apps

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Traditional heterosexual dating apps have a fatal flaw: women get flooded with low-quality messages – at best vapid, at worst boorish – to the point where checking the inbox becomes an unappealing chore. Partly as a result, men see most of their messages ignored. Nobody is happy, but nobody can do anything about it. Well, none of the users, individually, can. But a new generation of dating apps impose limitations on daters that might liberate them.

Don't hate the player.

October 27, 2016

The Rise of Dating-App Fatigue

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Services like Tinder and Hinge are no longer shiny new toys, and some users are starting to find them more frustrating than fun.

Tired thumbs.

October 18, 2016

The Diamond Industry's First Campaign in 5 Years Encourages Millennials to Make a 'Real' Commitment

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The diamond business saw the writing on the wall: Retails sales of diamond jewelry are on the decline as young people delay marriage, work to save money and take a somewhat skeptical view of the premium jewelry industry. 

It's complicated.

October 14, 2016

Families of Choice Are Remaking America

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The meaning of family is morphing once again. Fueled by a convergence of historical currents—including birth control and the rising status of women, increased wealth and social security, LGBTQ activism, and the spread of personal communication technologies and social media—more people are choosing to live alone than ever before.

I can do it all by myself.

October 11, 2016

Hinge Now Wants You to Pay to Find Love in This Miserable World

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Hinge has officially switched from a balls-to-the-wall free hookup app model to a subscription-based service for the real relationship-seekers among us. Which means you’re gonna have to pay to escape the dark trenches of loneliness. The app’s new “members-only” model, launching today, will cost $7 a month and aims to put Hinge in the more serious class of capitalistic matchmaking ventures like Match.com and eHarmony.

Swipe for a price.

September 21, 2016

Your Tinder Match Can Now Judge You By Your Most-Played Songs On Spotify

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Online daters: if your music tastes tend toward the embarrassing, it might be time to clean up your Spotify account. Starting this week, Tinder users will be able to see their potential matches' most-played songs on Spotify. The songs will be displayed on the profiles of Tinder users who opt to link their Spotify accounts and will also offer the option to post your favorite song under a new "Anthems" section. The songs will play within the Tinder app when tapped. 

Love and hip hop.

September 20, 2016

The Future of Sex, Dating, and Finding a Mate

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Sex is one of the most powerful, fundamental human drives. It's caused wars…built and destroyed kingdoms. It occupies a significant percentage of most people's thoughts. As such, it's worth a conversation about how exponential technologies will change our relationship with sex.

Oh my tech.

August 23, 2016

[Video] Dating App Founder: Response Rates Go Up 60% When Your First Message Is Like This

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CEO and founder of popular dating app Bumble Whitney Wolfe came by to talk about her hit app where women have to reach out to men first. She revealed the best way to get a response to your first message.

Stop saying "Hey!"

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