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WHY Report

December 16, 2016

With Email to Millennials, You Just Don’t Know If They’re Going to Open It

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Younger millennial email users are more hit or miss than older US email users when it comes to opening marketing emails, with larger percentages either always or never opening those messages.

You’ve got mail.

February 12, 2016

How Marketers Are Driving Growth Through Personalized Content

Growing investment in customer data, predictive analytics, and marketing cloud solutions has enabled most large organizations to personalizing content across channels. A recently released Publish or Perish analysis by PWC found that marketers that deliver personalized web experiences are getting double digit returns in marketing performance and response.

How to managed content needs in a world of precision marketing and 24/7 engagement

January 28, 2016

Barbie’s New Body

Barbie is undergoing the biggest change in her 57-year history. She will now have three new bodies (petite, tall, curvy) that will be sold alongside her original unrealistic form. While a lot of discourse is to be expected, Barbie’s sales have plummeted and a change was necessary. The new body types symbolize the body acceptance movement and new beauty ideals that applause curves.

You look like a Barbie!

January 8, 2016

Global Brands, Taking Cue From Tinkerers, Explore Crowdfunding

The Opal Nugget Ice Maker machine had all the usual hallmarks of a crowdfunded hit. Engineers from FirstBuild, the project’s creator, posted videos of their design prototype, filmed inside a tool-strewn workshop, and talked openly about the remaining technical challenges before their machine would be ready for delivery in mid-2016. It looked like a typical invention dreamed up by a scrappy team seeking cash for manufacturing — except that FirstBuild is a subsidiary of General Electric.

 Crowdfunding and corporate giants

December 8, 2015

The US Postal Service Will Soon Email You Scans of Your Mail

The USPS has been testing a service, called Informed Delivery, that sends you an email with scans of the letter mail you’ll be getting in your mailbox each day by 11:00am. Although this service may provide some solace for people eagerly waiting for a specific letter, there is still noticeable skepticism about the usefulness of the product.

You’ve got mail.

November 24, 2015

Amazon Prime Music's top challenge? Getting Prime members to notice it

Spotify, Apple Music, and the now defunct Rdio dominate news about the music industry and streaming services. Amazon Prime Music was built for customers who loves music, wants access to a lot of music, and not the customer who used to spend a lot music and needs access to every single thing, but it is hardly used.

Why doesn’t anyone use Prime music?

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