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WHY Report

November 30, 2015

600 Fake Ads in Paris Blast Corporate Sponsors of the COP21 Climate Talks

An organization called Brandalism has hijacked over 600 outdoor ad spaces throughout Paris, replacing everyday ads with climate change-related art. At first glance, most of the ads look like they are typical street ads representing the likes of Air France and Volkswagen. But a closer look reveals the brands’ hypocrisy for sponsoring COP21 when in fact they don’t care about climate change at all.

See the disobedient adventure #ClimateGames.

November 12, 2015

Airbnb Tries to Play Nicely

Airbnb seems to be doing all it can to rehabilitate its image and portray itself as an ally to cities. Yesterday, the company published the Airbnb Community Compact that outlines how it plans to work with local governments and for once, share anonymized data. But critics argue that this pledge is all rhetoric and the data they plan to share won’t actually help regulators crack down on illegal operators.

Can Airbnb clean up its act?

November 10, 2015

Guinness Goes Vegan

Increased corporate transparency, consumer interest where our food comes from and how it is made, as well as the mainstreaming of previously niche food ‘diets’ converge have lead the famous Irish stout to become vegan friendly for the first time in its 256-year history.

Read about the switch.

November 2, 2015

Snapchat Promises It’s Not Storing Private Snaps

When Snapchat updated its privacy policy last week, rumors started to spread that the new policy gave the company ownership of user content. Queue everyone freaking out - this is the network known for “disappearing messages”. Today, in plain language, Snapchat has released a statement saying that messages are deleted from their servers after viewing and will remain private.

Why Snapchat’s privacy promise and profitability goals are in conflict.

September 30, 2015

Nice Firms Finish Last? Etsy Tax Woes Show Why Doing Good Is A Drag

It's a sad time for Etsy, which is being demonized as a tax dodger and hypocrite. Unfortunately, Etsy is just one of the many examples of companies that, while attempting to advance social entrepreneurship, are shooting themselves in the foot. Goes to show that when companies say they are doing “good” they will be held to a higher standard.

More virtues, more problems.

August 26, 2015

McWhopper: A Modest Proposal (INTERACTIVE)

In honor of Peace Day, September 21st, Burger King is inviting McDonald's to team up to create the McWhopper — a burger built for world peace. If they say yes, Burger King will mark this ‘burger wars” ceasefire with a one day pop-up McWhopper shop in Atlanta on Peace Day, halfway between the restaurant chains’ two headquarters. It’s a fun bit of corporate activation and a bold move to raise global awareness—for the Burger King brand, but more importantly for the virtues of peace, non-violence and global unity that Peace Day represents.

“Mr. McDonald, tear down this wall!”

July 20, 2015

The Myth of the Ethical Shopper

For a generation now, buying better has been one of our most potent forms of protest. But in the past 25 years, the apparel industry, along with the entire global economy, has undergone a complete transformation. It’s not enough to buy responsibly and demand supply-chain monitoring when the entire global apparatus of manufacturing has shifted. Our real leverage is with policies, not our purchases.

Why boycotting and shopping smarter won't eliminate sweatshops.

July 14, 2015

Lego Tries to Build a Better Brick

Some 55% of global consumers say they’d be willing to pay more for products from companies committed to positive social and environmental impact. Danish toy maker Lego A/S is on a mission to reduce its carbon footprint by finding an eco-friendly material for its building blocks. Beginning a 15-year research effort, the company must develop a bio-based alternative that matches the rigorous quality standards of its current petroleum-based plastic. None of today’s alternatives to plastics meet the company’s requirements for giving Lego bricks a consistent look and feel, which is critical to making eco-friendly Legos compatible with earlier toy sets.

“The ultimate prize would be not to notice one brick from another.”

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