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October 21, 2016

Three Email Habits That Kill Your Whole Team's Productivity

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Make no mistake: bad email habits are widespread in companies. And especially when leaders misuse email, the negative consequences for others can quickly become magnified. Here's what to watch out for: hyper-responsiveness, nighttime and weekend check-ins, and over-cc’ing.

Work smarter.

October 19, 2016

Instagram's Newest Feature is Incredibly Important

image.jpgWe use Instagram to share photos of the beauty around us, the delicious meals we've eaten or created, and our personal highs. But it is a social network, and we also use it to share our feelings when we're sad, upset, or when we need some moral support. Today, Instagram made some subtle but important changes to its app. Now, if you see a friend post something that feels like a cry for help, you can do something about it — without being confrontational.

See something, say something.

August 31, 2016

The Best Times for Tweets, Facebook Posts, Emails, and More

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Optimal timing for social media is a real thing, and it’s high time Buffer collected all the information they have about online communication into one place. Here is a guide for Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format.

Get those likes, friend.

July 7, 2016

The Tyranny of Messaging and Notifications

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Tech companies are turning messaging from a service into a platform, with supposedly intelligent bots, assistants and apps built into them. Apple is beefing up iMessage. Facebook is beefing up Messenger. Google is launching two new platforms: Allo for text, images and emojis, and Duo for videos. Maybe these bots/assistants/apps will be a means to controlling and focusing your communications, but more likely, they will spew more notifications you don’t care about.

I can't handle another messaging service.

June 10, 2016

Period. Full Stop. Point. Whatever It’s Called, It’s Going Out of Style

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One of the oldest forms of punctuation may be dying. The period — the full-stop signal whose use stretches back at least to the Middle Ages — is gradually being destroyed in the barrage of instant messaging. This is a product of the punctuation-free staccato sentences favored by millennials and a trend fueled by the freewheeling style of Facebook, WhatsApp and Twitter.

I'm still a fan...

June 7, 2016

What are Dark Posts and How are Brands Using it?

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Brands don’t need all of their followers to see everything they create for social media. That’s why they use “dark posts,” targeted bits of content meant for select eyes only. Dark posts are yet another “dark” category in online publishing and give marketers a way to promote content that they don’t have to host on their own public profiles. 

Content on the down low.

May 19, 2016

When to Use the Heart: 14 Guidelines for Emoji Etiquette

Spoken language is no longer enough to demonstrate all that we have to say. Brands are increasingly leveraging emojis to enhance their social media content. But do you know when it’s appropriate to use certain emojis?

Please, do not send the eggplant again.

March 3, 2016

Why retailers should take note of Fashion Week’s popularity on Instagram

New York Fashion Week has transformed into a digital attraction for everyday shoppers rather than just a cloistered spectacle for industry insiders. Digital-savvy customers get their shopping ideas and interact with their favorite brands via livestream or social media.

How fashion brands create engagement Instagram

December 22, 2015

Sierra Mist Is Changing Its Name and Look -- Again

Your 13th favorite soda brand will soon be called ‘Mist Twst’ as part of Sierra Mists' major branding overhaul that will put more emphasis on its lemon-lime taste. The brand has been working on a turnaround for some time as it sales volume continues to fall and in 2014 the formula was changed to include stevia and lower the total calories.

Which version of Sierra Mist do you prefer?

November 18, 2015

Oxford Dictionaries Word of the Year 2015 is…

That’s right – for the first time ever, the Oxford Dictionaries Word of the Year is a pictograph, officially called the ‘Face with Tears of Joy’ emoji. There were other strong contenders from a range of fields, but the emoji was chosen as the ‘word’ that best reflected the ethos, mood, and preoccupations of 2015. This hallmark nomination highlights key shifts in communication preferences as people rely more on written communication mediums, such as texts and emails.

See more Word of the Year contenders here.

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