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WHY Report

March 9, 2016

Kraft Changed Its Mac and Cheese and Nobody Noticed

In reaction to increasing consumer concerns around artificial ingredients in food products, Kraft announced last year that they had plans to remove all artificial ingredients from their classic, bright orange, mac and cheese product by January 2016. Understanding people’s natural tendency to resist change, even change for the better, Kraft decided to surprise us all by switching out the classic old recipe with the new “natural” version a month early without any of the pomp and circumstance that usually accompanies new product releases. 50 million boxes later no one even noticed the change.

That’s right, we’ve all been part of the world’s largest blind taste test.

February 29, 2016

Life’s Work: An Interview with Kevin Spacey

Kevin Spacey acted on Broadway in the 1980s, hit it big in Hollywood in the 1990s, and then surprised everyone by moving to London to become the director of the Old Vic theater. In 2013 he returned to the screen, producing and starring in Netflix’s first streaming series, House of Cards. Speaking of his time running and changing the culture and perception of the Old Vic, he says “There’s a different kind of leadership running a theater and staff, a company, productions, fundraising, educational and community projects. I learned as I went along. I read. I asked questions of leaders I admire.”

With every job, you should have something to lose, something to gain, something to learn

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