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WHY Report

January 19, 2017

Intel To Invest $100m In Retail Tech Anchored By IoT, Data-Led Platform

why-intel.jpgIntel is planning to invest over $100 million in the retail industry over the next five years and at the heart of that is the Intel Responsive Retail Platform (RRP), an IoT solution that will take retail to the next era of highly efficient and personalized shopping. Through RFID, video, radio and other sensors, it will enable easy, holistic integration, help to deliver a 360-degree viewpoint of retail from the store floor through the supply chain, and deliver real-time, actionable insights.


The haves (data) and the have not.

January 11, 2017

Medicaid’s Data Gets an Internet-Era Makeover

10NUNA1-master768-1.jpgSan Francisco start-up Nuna has built a cloud-computing database of the nation’s 74 million Medicaid patients and their treatment. Health data on its own — billing, diagnostic and treatment information, typically recorded in arcane, shorthand codes — is not very useful. But if it can be aggregated and analyzed economically and quickly, that data is seen as a vital ingredient in transforming health care.

Data, analytics and the system-wide view

November 30, 2016

Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign

spotify-ooh-ep-2016.jpgSpotify puts its vast trove of listener data to playful use in a new global out-of-home ad campaign—its largest OOH effort to date—with executions that playfully highlight some of the more bizarre user habits it noticed throughout 2016. The work began rolling out Monday.

It's been weird.

November 9, 2016

We’ve Got Human Intelligence All Wrong


The human brain has nearly 100,000 times as many neurons as the bee brain, yet the rudiments of many of our most valued behaviours can be seen in the teeming activity of the hive. So what’s the point of all that grey matter we hold in our skulls? And how does it set us apart from other animals?

Does size matter?

October 26, 2016

Being Human in the Age of AI, Robotics & Big Data


According to a recently published report by Forrester, six percent all US jobs will be replaced by automation over the next five years. Ten years from now, 16% of all jobs will be automated. Described as “a disruptive tidal wave,” the transformation will mostly impact transportation, logistics and customer service sectors. 

The bots are coming.

October 19, 2016

Meet the Woman Who Could Turn Into the Digital Era's Ultimate Challenger Brand


For the past year and a half, Liza Landsman has taken on a massive challenge: overseeing marketing, branding and analytics as chief customer officer of ecommerce startup as it attempts to compete with the retail Goliath that is Amazon. Landsman is building the Jet brand around the promise of making shopping fun through a gamified process that aims to shake up the way people shop for everything online: from household products to books, music, appliances, electronics and groceries.

We love a challenge.

October 18, 2016

How Airbnb Uses Data Science to Improve Their Product and Marketing

checkin-gaps.jpgHaving grown quickly from a niche site providing accommodations for high profile events, Airbnb turned the hospitality and travel industry on its head and generated a great deal of press and brand recognition in the process. Since its humble beginnings, Airbnb has made no secret of its heavy use of data science to build new product offerings, improve its service and capitalize on new marketing initiatives. Here’s how they do it – and what you can learn from them. 

I dream of data.

October 17, 2016

‘It’s PR’: Fashion Marketing is Failing to Understand Data


Luxury fashion houses are notoriously slow-movers when it comes to embracing digital technology. Industry reports show that online is the fastest growing channel for luxury goods by far. According to Bain research, while the entire luxury goods market is expected to grow by 2 to 3 percent in the next five years, the online luxury goods market is expected to grow by 20 percent in the same period. With the entire industry behind in moving to online shopping, that mindset has affected is data-driven marketing growth as well.

That's a chic number.

September 27, 2016

A Netflix Exec Explains the Simple But Painful Process That Allows the Company to Thrive


The biggest mistake most companies make when choosing a strategy is "listening to the Hippo — the Highest-Paid Person in the Organization," Neil Hunt, chief product officer of Netflix. At Netflix, data rules the company. Really committing to this idea means loads of A/B testing and a willingness to accept a high rate of failure.

Data and vision equals transformation.

September 20, 2016

Marketers Are Getting the Snapchat Targeting Data They Want. Will That Scare Off Users?


Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat is introducing in-app behavioral targeting in the fourth quarter (timed to a rumored IPO). To improve ad targeting, Snap Audience Match will let brands take their email lists and files of mobile device IDs, and then anonymously sync the data with Snapchat's user pool. Our Director of Search and Analytics, John Liu, weighs in on what this means for brands and users alike.

So much for not being creepy.