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WHY Report

January 11, 2017

How the Beauty Industry Became a Leading Voice for Social Activism

Screen Shot 2017-01-11 at 9.55.59 AM.pngSephora isn’t the first retailer to recognize the value in identifying its larger purpose and become more involved in the community it caters to as a force for good. Activism has infiltrated brand campaigns from Dove, Cheerios, Pantene and Patagonia have attached their names to messages of body positivity, LGBT acceptance, female empowerment in the workplace and sustainability, respectively.

Countering brand apathy

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