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WHY Report

December 14, 2016

Tinder on TV is Your New Favorite Party Game

https---blueprint-api-production.s3.amazonaws.com-uploads-card-image-316835-0941de48ae094da0a8a1d595de1ea0f6.pngTinder just announced the launch of its app on Apple TV, which means you can now bring your swiping to an Apple TV screen and enjoy it with friends. It's the dating site's first move away from mobile devices in an effort to make the app a more collaborative experience. And by 'collaborative', we mean PARTY.

Move aside Monopoly.

December 13, 2016

Snapchat Adds 4 New Features, Including Much-Requested Group Chat

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Snapchat today revealed four new features for its app, as it pushes forward to become as popular as possible in the face of increasing competition for the attention of consumers and marketers. It's the company's latest product-related move in what's becoming an arms race in terms of which app has the best features, including other prominent players such as Instagram, Facebook, Twitter, Periscope and others. 

Ready, snap, chat.

December 2, 2016

10 Creativity Apps I Used the Most in 2016

getty_487143512_121525.jpgI shoot my own videos, take my own photos, write my own books, and design apps. Here are the creativity apps I used the most in 2016 to do all that and why.

Creativity in your hands.

December 2, 2016

Snapchat Discover Publishers See Viewership Drop By a Third After Platform Tweaks

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For Snapchat Discover media publishers, the platform giveth and the platform taketh away. Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop. Two Discover publishers said they noticed about a 33 percent drop in daily viewers after the change.

Starting from the bottom.

December 1, 2016

Facebook Users Can Now Play Pac-Man on Messenger

Instant-Games-Launch-Titles-578x434.pngFacebook wants to completely remove the barrier between you and games on its platform, and it is using HTML5 to accomplish that across mobile and the web. Instant Games are a new feature from Facebook that enable you to immediately start playing a game on Facebook’s service without having to install a game or an app. The games may show up in your News Feed when you’re on a desktop computer or even when you’re browsing on Android or iOS — but no matter what, you can click on the game to boot it up for on-demand action.

Stay and play.

November 30, 2016

While We Weren’t Looking, Snapchat Revolutionized Social Networks

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Snap Inc. is having a productive autumn. A couple of weeks ago, Snap filed confidential documents for a coming stock offering that could value the firm at $30 billion, which would make it one of the largest initial public offerings in recent years. Around the same time, it began selling Spectacles, sunglasses that can record video clips, which have become one of the most sought-after gadgets of the season. And yet, even when it’s grabbing headlines, it often seems as if Snap gets little respect.

Maturity in a snap.

November 30, 2016

Netflix (Finally) Introduces Offline Viewing

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In a blog post earlier today, Eddy Wu, director of product innovation at Netflix, announced that member can now download videos for offline viewing. Offline viewing is for now only available on mobile and tablet devices, and customers will see a download button on the details page for available film and TV series. Not all content is yet available, but some original shows that are include Orange is The New Black, Narcos and The Crown.

It's about time.

November 29, 2016

The Dirty Secret of App-Install Ads Nobody's Talking About

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App-install ads are a major success story in marketing these days. Facebook claims it will be responsible for 4 billion app downloads by 2017, representing up to 20% of its ad revenue. Google recently claimed its app-install ads prompted 2 billion downloads. The hype is real. That's about one app download for every human, which makes this advertising tactic among the most effective that mobile has ever seen. But do these alarmingly large numbers mean that native apps are a winning strategy for brands?

The catch.

November 28, 2016

At $10, "Super Mario Run" Could Be Great For Nintendo, Phone Owners, and the Industry

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After years of scornfully dismissing the potential of smartphone gaming, Nintendo has decided to release Super Mario Run, the first Super Mario game for the iPhone. Though the Japanese gaming giant has famously pursued a "blue ocean" strategy—by creating products such as the Wii that catered to markets that competitors such as Sony and Microsoft didn't serve—it's also been held back by its share of dogma. The debut of Super Mario Run will take Nintendo to what may be the most significant part of its future: smartphone games.

Make peace, not Wario.

November 16, 2016

Inside the Awkward World of Millennial Dating

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It’s not that any generation has figured out a foolproof way of forming human connections, but for Millennials, online dating seems to have further complicated the already mysterious process of falling in love. Our entire approach to adulthood has shifted, in fact, from where we choose to live, to how long we stay in school. The Millennial's economic situation is now firmly linked to how we approach relationships.

Stuck in that in-between place.

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