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January 11, 2017

Medicaid’s Data Gets an Internet-Era Makeover

10NUNA1-master768-1.jpgSan Francisco start-up Nuna has built a cloud-computing database of the nation’s 74 million Medicaid patients and their treatment. Health data on its own — billing, diagnostic and treatment information, typically recorded in arcane, shorthand codes — is not very useful. But if it can be aggregated and analyzed economically and quickly, that data is seen as a vital ingredient in transforming health care.

Data, analytics and the system-wide view

December 13, 2016

Facebook’s Latest Measurement Error Irks Marketers


When it comes to measurement errors, the third time is even less charming than the second and first. Last week, it was reported that Facebook had been miscalculating how often users react to live videos and how often users like and share links posted on Facebook. Because the error is the third of its kind since September, some marketers are questioning Facebook’s maturity. BLITZ’s director of social, Kevin Wright, says “given the frequency and severity of the errors being discovered, Facebook should be proactively reaching out to their partners.”

Proactivity is key.

December 8, 2016

How Facebook’s Measurement Errors Have Eroded Marketers’ Trust


The aftershocks of Facebook’s measurement errors continue to ripple across the advertising industry. While Facebook has emphasized that the flawed figures — such as average watch time, organic reach and video completion rates — did not affect how much money it charged advertisers for their campaigns, that doesn’t mean advertisers and their agencies haven’t been affected. Just ask BLITZ’s Director of Social Media, Kevin Wright, who shares how some marketers have been shook up.

Years to build, seconds to destroy.

November 28, 2016

How Brands Are Using Fictional Tales to Foster Real-World Engagement


Once upon a campaign, a big, popular brand was tired of having to choose from the same old marketing channels. The latest social media sensation was too hot. Television was too cold. But then the brand tried using fictional storytelling to entertain and engage consumers, and that was just right.

And they lived happily ever after.

November 8, 2016

Cracking the Operational Analytics Nut


Many times when analytics managers or business people are interested in analytics, they reveal that performing some analytics on data is not the primary problem they have. “We have to get the analytics integrated with the process and the systems that support it,” they say. This issue, sometimes called “operational analytics,” is the most important factor in delivering business value from analytics.

Mission difficult, but not impossible.

October 17, 2016

Google is Building a New and Improved Search Index Strictly For Mobile


Furthering its push to improve services for mobile users, Google has decided to start indexing search results for mobile separately from desktop to offer mobile users better and fresher content. The move will eventually see the newly introduced search index become the primary one. The standard desktop index will remain active, but it won’t be updated as frequently. 

Mobile first.

October 6, 2016

Why the 4 Ps of Marketing Might Be Outdated


The 4 Ps of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades. Created by Jerome McCarthy in 1960, the 4 Ps encourages a focus on Product, Price, Promotion and Place. Recently, the growing influence of the web has made these classic principles look a bit archaic. Since modern buyers can learn almost everything about your business, the 4 Ps of marketing may be at odds.

Options are so last year.

September 6, 2016

5 Things Streaming Music Data Can Teach Marketers


Top 40 radio is notorious for spinning the same small list of tracks over and over and over again, rendering any road trip a literal carousel of the Biebs and RiRi. But do these artists truly reflect all listeners want to hear? Analytics service Next Big Sound aggregated social, streaming and event data between an artist and a fan. Given how indicative this data is of what listeners really want, there's plenty marketers can learn from this data.

Tell me what I want to hear.

September 6, 2016

Snapchat Ad Sales to Reach $935 Million Next Year


Snapchat has been developing its ad business with innovative mobile formats such as sponsored animated lenses. It has been working with top brands to design ads that fit the platform – and clearly they are doing something right, because Snapchat will collect $367 million in ad revenue in 2016 and grow that figure 155% next year to $935.5 billion.

Oh Snap.

August 24, 2016

Study: People Aren't Watching Less TV, They're Just Watching More Video Overall


A few years ago, we were hearing about the potential ‘death of the TV’, linked to an increased use in devices and generally busier lives. However, that simply hasn’t materialized. People are watching just as much TV as they always have done, but they are now watching it in very different ways and at different times, according to a new study by Clusters.

Let me cater to you.