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WHY Report

October 20, 2016

'They Have the Advantage': What Snapchat's New Deal Means For Media

SnapchatTV-featured.jpg

Snapchat wants to be like TV, and publishers need to adapt. That’s the message from the news that Snapchat no longer wants to share ad revenue with its Discover media partners. Instead, the company will pay licensing fees for the content and keep all the ad revenue — the approach TV networks take. These new terms will have a seismic impact on media companies that have dedicated significant resources to Discover.

Well, that was snappy.

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