Blog Careers About Work Expertise Verticals

WHY Report

January 1, 2015

The 2015 CES Digital Playbook: White Paper Release

CES-Digital-Playbook

Download the CES 2015 Playbook

With January just around the corner, marketers in the consumer electronics space are gearing up for the gadget-filled hoopla of CES. While most of the time, effort, and resource investment is focused on making a splash in Vegas, we’re thinking about the broader conversation taking place globally. With 4 million mentions and 200,000 pieces of content created on digital channels last year, the challenges and opportunities are everywhere for brands aiming to have an impact at the big event.

With January just around the corner, marketers in the consumer electronics space are gearing up for the gadget-filled hoopla of CES. While most of the time, effort, and resource investment is focused on making a splash in Vegas, we’re thinking about the broader conversation taking place globally. With 4 million mentions and 200,000 pieces of content created on digital channels last year, the challenges and opportunities are everywhere for brands aiming to have an impact at the big event.

This week we’ve released The 2015 CES Digital Playbook – a dive into trends, thoughts, and tools for CES planning. An overview on what’s inside, and a link to the white paper itself, are now available for download.

 

Research and Insights Communications Planning Digital Ecosystems Integrated Campaigns Digital Strategy

Topics