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WHY Report

January 10, 2017

Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories

instagram-stories.jpg

The new Instagram tests are essentially an extension of Facebook's ad experiments in live video, where it has been serving mid-roll ads into broadcasts. Facebook has been tinkering with these mid-roll video ads as a way to make money from streaming. Now with options available on both platforms, publishers have more opportunities to test the viability of the format as a marketing investment.

New year, new ads.

Social Media Content Marketing Advertising

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