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WHY Report

April 21, 2015

Inside Everlane's do-gooder social media strategy

Smart brands use social for purposes other than selling. Everlane conveys its commitment to fair labor practices and sustainable manufacturing through transparency on digital. The clothing brand uses social to feature the factories and workers that make its clothes, even listing the costs of the raw materials used to make garments. It’s a great way to engage with consumers and create trust for the brand.

Learn more about Everlane's social strategy

Social Media Digital Strategy Branding