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WHY Report

January 3, 2017

How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase

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All awkwardness aside, the Internet of Things is finally entering an age of adolescence. While much of the original consumer-grade hype has focused on turning lights on and off and tracking fitness, the next few years will see an inventive wave of maturity—and advertisers seem keen to play a part.

Tinkering with the future.

User Experience Innovation Advertising

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