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August 5, 2016

Betting Billions on Rio, Comcast Hopes to Win the Future of Television

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Comcast and NBC shocked the television and sports worlds by outbidding their closest competitor, Fox Sports, by nearly a billion dollars, offering $4.4 billion for four Olympics ending in 2020. And they followed that with a second deal to secure the rights for six Olympics through 2032 — at a cost of $7.75 billion. Team Comcast bet the store, but this year the risk is starting to make sense.

A lot can go right.

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