WHY Report

August 26, 2016

The 2016 Back-to-School Trends You Need to Know

top-ten-trending-brands-search.pngBack-to-school shopping is starting earlier every year—and it's increasingly starting on mobile. Here are the latest trends marketers need to know to be there and be useful for shoppers in their micro-moments.

Mobile, meet mom.

August 26, 2016

How MTV is Working With Influencers and Brands for the VMAs


This weekend, the VMAs are boasting special performances by Ariana Grande and Nicki Minaj, and whatever Kanye West decides to do for four minutes. But behind the scenes, Viacom and MTV have recruited social influencers to create content surrounding the upcoming Video Music Awards — and have gotten show sponsors in on the action as well.

There'll be no escaping.

August 26, 2016

The Good, the Intentionally Bad, and the Ugly Grammar


Now don’t get scared. We won't start drilling you on “who” vs. “whom,” conjugations, and gerunds. You can relax. We’ll take a much more practical approach, and we won’t use any strange words. Promise. Do you see what I just did there? “Promise” isn’t even really a sentence.

Find your voice.

August 26, 2016

Is Domino's Pizza the Next Tech Giant?


Domino’s took to tech early, introducing in 2008 the Pizza Tracker which marked its transition away from a pizza company that sold online to an e-commerce company that happens to sell pizza. Today, more than half of Domino’s sales come through its digital channels and about half of those sales are coming through mobile channels with no sign of slowing. "When more than half of your sales are coming through your digital channels, you are, by default, an e-commerce company,” says Domino’s chief digital officer Dennis Maloney.

Tech never tasted better.

August 25, 2016

Truth, Lies and Stereotypes: When Scientists Ignore Evidence


There are good reasons for the bad reputation of stereotypes: disproportionate media representations of African-Americans as criminals, women as fit for nothing but child-rearing and homemaking. Such characterizations are inaccurate, immoral and repulsive, to say the least. But as biased and destructive as these images may be, many stereotypes turn out to hold kernels of truth. Which raises the question: what do people actually believe about groups, and are those beliefs inaccurate?

You think, therefore I am.

August 25, 2016

Elon Musk Revolutionized Cars. His Brother Wants to Do the Same For Food.


Last month, Elon Musk laid out his “master plan” to transform Tesla into a clean energy giant. But he’s not the only Musk with a grand vision. For the last 14 years, Kimbal Musk, Elon’s younger brother, has been quietly waging his own battle against industrialized food. While Elon built a tech empire in California, the younger Musk moved to Colorado and founded The Kitchen, an ambitious family of restaurants committed to bringing sustainably grown, locally sourced, healthfully prepared food to the American heartland.

I'll have a MuskDouble please.

August 25, 2016

This 100-Year-Old To-Do List Hack Still Works Like a Charm


The Ivy Lee Method of prioritizing your to-do list seems stupidly simple. How could something this simple be so effective?

If you commit to nothing, you’ll be distracted by everything.

August 25, 2016

September Issue Ads By the Numbers


Thousands of pages of September issues landed on newsstands this week with a thud. For brands and retailers advertising in the issue, it’s the fashion equivalent to the Super Bowl. But as readership of print magazines declines and online content and mobile apps jockey for attention alongside the monthly print issues, advertisers are being forced to adapt. However, the move from traditional print advertising to dynamic, digitally infused advertising has been slow, and in 2016, it shows.

Numbers don't lie.

August 24, 2016

The We Generation


From fashion to work spaces, there’s a communal feeling of we before me. The longstanding principles of individual success, taken for granted by an older generation, are moving out of trend. With digitally enabled peer-to-peer everything, from riding to working to living, emerging artists and entrepreneurs are creating new paradigms for coexisting.

Sign of the times.

August 24, 2016

Study: People Aren't Watching Less TV, They're Just Watching More Video Overall


A few years ago, we were hearing about the potential ‘death of the TV’, linked to an increased use in devices and generally busier lives. However, that simply hasn’t materialized. People are watching just as much TV as they always have done, but they are now watching it in very different ways and at different times, according to a new study by Clusters.

Let me cater to you.