Blog Careers About Work Expertise Verticals

WHY Report

September 26, 2016

Marketers Say Facebook Video Metrics Scandal is Overblown


The WSJ called the miscalculation “an embarrassment to Facebook”, which spurred a firestorm of criticism amongst the media. But TechCrunch spoke to a dozen social marketing executives that work directly with these metrics, and the consensus was that there are far more important measurements to look at, and the error wouldn’t necessarily impact spend if marketers looked at analytics more holistically.

No big deal.

September 23, 2016

The Future of Smart Toys and the Battle For Digital Children


Annual smart-toy sales worldwide are expected to grow from about $2.8bn in 2015 to $11.3bn by 2020. Digital toys and internet-connected devices for children, such as Smarty, are a rapidly growing part of that, along with intelligent building blocks, smart racing cars and drones, robots that teach kids how to code, and even a smart rubber duck aimed at the very young. Pure play with a side effect of learning is key to creating balanced people in life.

Step away from the screen, children.

September 23, 2016

Instagram's COO On Exceeding 500,000 Advertisers and the App's Next Big Opportunity


instagram_update-1200x675.jpgThe number of advertisers on Instagram has more than doubled over the last six months and now exceeds 500,000, up from about 200,000 in February, the company announced on Thursday. But what this really highlights, says Instagram’s COO Marne Levine, is Instagram’s strength as a place to market to users’ passions, and that Instagram’s next ticker big opportunity is catering to small- and medium-sized businesses.

Go big and go small.

September 23, 2016

The Auto Industry’s Real Challenge


In the auto industry, there is a major disconnect between expectations and reality, especially with regard to the next five to seven years. Autonomous vehicles will likely take considerably longer to become prevalent than is anticipated, and by that time, the industry will probably look quite different. While automakers are already pouring millions into winning the AV race, they run the risk of ignoring the more imminent threats that could sink them before the race even begins. 

Ready, steady, go.

September 23, 2016

Facebook Wants to Show Brands How Its Ads Measure Up Against TV


Facebook announced a wave of ad measurement news this week that even Facebook’s VP of measurement, Brad Smallwood, admitted were eyeball-glazing in their nitty-grittiness. But as boring as they may seem, they’re important. Facebook is trying to give advertising’s sabermetricians — the Moneyballers of Madison Avenue — a better way to evaluate its ads against those from other channels, including TV, competing to make their media rosters.

Pay attention, moneyballers.

September 22, 2016

10 Trends That Will Define Our Way of Living for the Next 100 Years


In the coming century we will accomplish more together as a people than the preceding million years put together, and chart out a new course for the human race. This future that we are imagining for ourselves is so different that it’s completely disconnected from our current way of life. These are the ten mega trends that will be shaping our world, and defining the new social normal. 

Imagination decides everything.

September 22, 2016

Walmart, Lowe's, and Whole Foods are Banking on This to Compete With Amazon


The rise of automation in the fast-food industry has made headlines in recent months, as chains such as Panera and McDonald's have heavily invested in tech that threatens to eventually replace human workers. Now the grocery and retail industry is looking to get in on automation as well. Walmart recently patented a system of self-driving shopping carts with mini robots that can complete a long list of duties once reserved for human employees.

Shopping without the work.

September 22, 2016

Why No Single Tune Felt Like 2016's Song of the Summer


After three of the weirdest, most discombobulating months in recent American history, summer officially ended yesterday— though it may not feel like it. Yet autumn’s arrival does allow us to close at least one matter, and that’s this year’s song of the summer: that one tune that, for better or worse, dominated June through September and attains an inescapability in the spaces of barbecues, theme parks, pool parties.

Call it, maybe.

September 22, 2016

The Top 50 Marketing Influencers on Snapchat (That Aren't DJ Khaled)

With 100 million daily users and 7 billion daily page views, Snapchat has engagement other networks like Facebook can only dream of. To see how you can use Snapchat to build audiences and engage with followers, check out this list of 50 of the top marketing influencers (presented in no particular order) who are making it happen right now.

The snaps of all snaps.

September 21, 2016

Researchers Use Wireless Signals to Recognize Emotions


One of these days, the walls may know when you’re happy, sad, stressed or angry by using an experimental device unveiled yesterday by researchers at the Massachusetts Institute of Technology that uses wireless signals to recognize emotions through subtle changes in breathing and heartbeat.

These walls get me.