WHY Report

May 24, 2016

How a New Online Dollar Store Hit $1 Million in Monthly Sales in 5 Months

As big-box stores struggle to meet the lowest of earnings projections and shutter dozens of stores nationwide, one type of brick-and-mortar retailer is thriving: the dollar store. Hollar, an online dollar store launched in November, has seen 50 percent month-over-month growth for six consecutive months. By April, it had reached $1 million in monthly sales. Part of Hollar’s success is offering a convenient way for moms to shop from their mobile devices. Today, the Santa Monica based company is announcing its plans to manufacture products of its own.

Who says a dollar can't buy anything?

May 24, 2016

3 Things About Video Content We Can Learn from Beyonce

Beyonce - an artist that has always exemplified and understood what it takes to build relationships with her fans - leverages strong visual content to promote and enhance her musical offering. Visual components are so much a part of musical artistry these days that in the past three years, Billboard’s Hot 100 charts have begun to factor YouTube views into their rankings. From Queen Bey, we can learn a lot about content marketing and that is distribution is key, never forget mobile, and – quite frankly  size matters.

We have a lot to learn.

May 24, 2016

40 of the Best Inspirational Talks for Creative

Success is 10% inspiration, 90% perspiration. But without that all-important 10%, there’d be nothing to sweat over. Creative Boom has collected some of the most motivating and informative free video content around, helping us get some more focus, energy levels, and all-round work happiness. Warning: watching these videos may result in a serious surge of get-up-and-go.

True inspiration comes from words written over blurry images.

May 24, 2016

Fitbit Trackers are 'Highly Inaccurate'

A class action lawsuit against Fitbit may have grown teeth following the release of a new study which claims the company's popular heart rate trackers are "highly inaccurate." Comparative results from rest and exercise, including jump rope, treadmills, outdoor jogging and stair climbing, showed that the Fitbit devices miscalculated heart rates by up to 20 beats per minute on average.

Fitbit argues it's not meant to be a scientific or medical device.

May 23, 2016

At Warby Parker, a Sense of Exclusion in a Low Price

As an aesthetic, antifashion as fashion is annoying and alienating, as many people who are over 40, not particularly slender or less prestigiously schooled can attest when visiting a Warby Parker outlet. Yet the brand has done very well, opening stores across the country while dispiriting old-fashioned chain stores to consider conforming themselves to stay vital.

The polarized retail culture.

May 23, 2016

How Adidas Originals is Using Snapchat

Originals, Adidas’ lifestyle brand, launched its Snapchat channel last Friday where it is preemptively teasing items from its highly guarded collaborations. The brand didn’t know beforehand whether it was the right thing to do, but when the first glimpse of Pharrell Williams’ purple “HU” NMD sneakers was saved by users over 4,000 times and later shared on other platforms including Instagram and Twitter, they realized they might be onto something.

Launches, parties and new collections - oh my.

May 23, 2016

For the VR Generation, the Differences Between TV and Movies May Already be Irrelevant

As questions of blurring arise between film and TV, it's worth asking how specific creators and companies are dealing with changes in production time, promotional channels and consumption. But it also pays to take a broader look. Film and television have for decades been the twin pillars on which our entertainment empire was built. But virtual reality means we'll be able to get entertainment without gathering around a television screen or meeting friends at a theater.

Living in the future is now.

May 23, 2016

Craft Brewers Teamed Up to Make a Single Beer, With 4,490 Brewery Names on the Label

This week is American Craft Beer Week. To celebrate, craft brewers from every state have teamed up to create a single beer, which is being made using the same recipe by more than 100 craft brewers—and in an act of even greater unity, features the names of 4,490 craft brewers from all 50 states on the can. It's a cool idea and an interesting design, but does it pop?

Another excuse to drink beer this week.

May 20, 2016

8 Ways for Brands to Deliver Humorous Content

Being funny is a useful method to get one’s message across, but the risk factor involved is high. In many cases amusing messages have gained traction, while in many other cases they backfire. There are no foolproof formulas, but here’s an outline of do’s and don’ts for brands to consider. 

Knock, knock?

May 20, 2016

Brands are Dropping the Ball on Social Media

Brand behaviors don’t even come close to syncing up with people's expectations on social media, according to new data from a recent Sprout Social study. People want a response, and they want it much faster than most organizations are either willing or able to give.

Most brands are moving in the wrong direction at the wrong time.