WHY Report

April 28, 2016

Nerds vs. Hipsters: What Sells for Brands?

This is a tale of two trends: nerd and hipster. Both have dominated culture in recent years and audiences have drawn up their own set of stark contrasts between the two. Brands have also exploited the two personas. But is there a better personality for a brand to communicate, to drive the bottom line?

 

Hipster brand messaging is more impactful

April 28, 2016

Snapchat Users are Watching 10 Billion Videos a Day

The majority of people using Snapchat are making videos, fueling a boom in watching them. More than a third of Snapchat’s daily users create “Stories,” broadcasting photos and videos from their lives that last 24 hours, according to people familiar with the matter. Now users are watching 10 billion videos a day on the application, up from 8 billion in February.

 

Serving people who create and broadcast content

April 28, 2016

The Digital Era Is Crippling The Five Year Strategic Plan

In an increasingly digital business landscape, strategic planning can fall short of delivering fresh ideas, uncovering nascent trends and instigating quick action. Strategists will need to adapt to grow beyond their advisory role and become futurists, project managers and even operators.  

 

The four blind spots of the five year strategic plan

April 28, 2016

How the ‘Evil Corporation’ Became a Pop-Culture Trope

It’s become so cliche to have faceless, heartless, and soulless corporations conspiring against their employees and consumers that the concept is considered simple and digestible enough for inclusion in children’s movies like 2008’s Wall-E.

The problem of the 20th-century corporate dystopia was one in which people can become products, but its 21st-century counterpart asks what happens when products become people, when the non-sentient become sentient, and when CEOs, shareholders, and customers alike allow corporations to take on a life of their own.

 

Our deep-seated fears of the power of business

April 28, 2016

Why Are We So Bored?

Today we have a myriad of possibilities for entertainment, 24 hours a day. Yet, with an attention span shorter than that of a goldfish, we find ourselves chronically bored. We’ve become so over-stimulated and fast-paced, that we need more entertainment to be entertained. But what we actually need is less stimulation and novelty to overcome long-term boredom.

Stop screen-tapping, start knitting.

April 28, 2016

Alphabet’s Next Big Thing: Building a ‘Smart’ City

What would you do if you could actually create a city from scratch? Sidewalk Labs,an Alphabet company, plans to use technology to transform cities. Sidewalk is looking to partner with a struggling city to build a city of the future that can accommodate self-driving cars and one that will have more efficient infrastructure for electricity and water. They are also looking to sidestep city regulations that would constrain their designs.

Tech and the City.

April 28, 2016

The Introverted Corporation

Even though most business leaders agree on the importance of being customer centric, in reality, companies spend more time focusing inward. Most companies are only using customer insights for customer-facing decisions, not for major business decisions and core processes. And established companies tend to rely on their existing business models rather than explore new possibilities like their younger peers.

Spend less time discussing internal issues, more time on external realities.

April 28, 2016

10 Critical UX Practices

In the next edition from the Forbes Technology Council, which includes BLITZ’s own Noah Gedrich, the members give their advice on being UX-first and designing a winning product. Noah’s advice: don’t let the corporate structure dictate the website structure and the user experience.

Read more lessons from the trenches.

April 27, 2016

More and more households are getting online solely through mobile devices

In 2015, the smartphone edged out the laptop as the most widely used computing device. Although wired broadband is still the preferred way to access the Internet at home, over 29% of households with a family income of under $25,000 get online solely though mobile devices, using the more generous data plans of mobile providers and programs such as T-Mobile’s Bing-On plan that lets customers stream Netfilix, Hulu, and YouTube without counting against monthly data allowances. If wireless carriers can continue to raise data caps, it stands to reason that more consumers, especially those who are more price conscious, will move to mobile-only Internet.

Cord-cutting, not just for TV.

April 26, 2016

Lowe’s Enlists Snapchat, Facebook Mobile Video in New Push to Reach Millennials

Lowe’s is expanding its popular “Fix in Six” Vine campaign by leveraging new features, such as flip video, on Facebook, Instagram and Snapchat along with a long-form video called “House Love” that pulls at the heart strings. The social campaign includes a mix of DIY home improvement ideas, seasonal home maintenance recommendations, and tips and tricks to solve some of the daily challenges that come with maintaining or personalizing your home.  

Get your spring-cleaning on.

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