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WHY Report

December 5, 2016

Technology, Jobs, and the Future of Work

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Automation, digital platforms, and other innovations are changing the fundamental nature of work. Understanding these shifts can help policy makers, business leaders, and workers move forward.

Bracing for change.

December 5, 2016

Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love?

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At the outset, we meet Evan, a high school kid who can't wait for summer break. He's so bored that he begins etching words into a table in the library. The next day, he finds that someone has written back to him on the table—and there ensues a back-and-forth that's pretty captivating. Perhaps too captivating. 

A message deeper than sketches.

December 5, 2016

Amazon Unveils Futuristic Checkout-Free Grocery Store

dfbc264c7fe676df3d71b56cc305c426.jpgAmazon announced today through a video posted online that it’s testing a grocery store in hometown Seattle that has no checkout process, much less checkout lines. The store, dubbed Amazon Go, requires customers to launch a QR-code based app, which they scan upon walking into the site. The retailer’s “Just Walk Out” technology detects when products are removed from or returned to shelves, keeps track of them in a virtual cart, and totals the cost when customers depart the store.

Grab and go.

December 5, 2016

TV Ad Market is Stabilizing, CBS Research Chief Says

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CBS expects broadcast TV's overall ad revenue to remain steady in 2017. Excluding the effects of the Summer Olympics, broadcast TV ad growth next year will be about 4%, roughly in line with 2016, David Poltrack, chief research officer at CBS, said. The TV ad market is showing more stability compared to the last several years, and an increase in GDP growth, an acceleration in consumer spending, wage growth and pickup in retail sales are positives for 2017.

Steady...steady...

December 2, 2016

5 Things You Need to Know About 2016's Must-Have Toy, Hatchimals

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Hatchimals may seem like they became this holiday season’s "it-toy" overnight, but the Furby-esque stuffed animal, which children coax out of an egg with 30-plus minutes of nuzzling, didn’t come out of nowhere. Launched globally on Oct. 7th, Hatchimals is the result of some pretty ingenious marketing, and comes from a company with a long track record of generating buzz. Here are 5 things marketers need to know about the craze.

Can adults get in on this?

December 2, 2016

10 Creativity Apps I Used the Most in 2016

getty_487143512_121525.jpgI shoot my own videos, take my own photos, write my own books, and design apps. Here are the creativity apps I used the most in 2016 to do all that and why.

Creativity in your hands.

December 2, 2016

Snapchat Discover Publishers See Viewership Drop By a Third After Platform Tweaks

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For Snapchat Discover media publishers, the platform giveth and the platform taketh away. Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop. Two Discover publishers said they noticed about a 33 percent drop in daily viewers after the change.

Starting from the bottom.

December 2, 2016

Confessions of an Instagram Influencer

1200x-1.jpgEarlier this year, an anonymous social media executive ranted on Digiday that marketers were essentially throwing money away on influencers, whom the ranter characterized as talentless. Because advertising budgets will inevitably flow to any medium where large numbers of people are spending large amounts of time—Instagram has attracted a sort of professional class. These “influencers,” as they’re known, are media properties unto themselves, turning good looks and taste into an income stream. Some swear the work is difficult, some dispute that.

A day in the life.

December 1, 2016

The Mixed Reality Revolution is Here, and It’ll Change Your World Forever

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The past 30 years have set the stage for technological and cultural change at an unprecedented scale. The digital world, however, holds little resemblance to our physical world — after all, the former is still governed by screens and 2D imagery. But that’s bound to change. The recent rise of Virtual Reality has brought new ways of experiencing information into the light, inspiring a new wave of interaction design and experiential software that enjoys a true sense of presence in digital worlds.

It's real and it's here.

December 1, 2016

Samsung Brand Autopsy: How Can the Company Earn Back Trust?

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Now that the figurative smoke has cleared from the dozens of literal fires caused by faulty Samsung smartphones, the Korean electronics giant has entered into that most craven of corporate actions: Brand-repair mode. Its advertising — which went completely dark for much of October — is back to pre-recall levels, a date has been set for the release of a full-scale autopsy on the problem and the company is even exploring splitting into two in response to investor backlash.

The damage was rough.

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